This upcoming Human Rights Day, the homeless of Cape Town and Johannesburg will have the opportunity to shop with dignity at the 1000th Street Store.
Johannesburg, South Africa (23 February 2023) – The Street Store is an amazing concept that welcomes destitute citizens to shop for clothing at no expense to themselves, all the while being able to retain their dignity and select items of clothing that are perfect for them.
Being given the freedom of choice is one of the most empowering feelings. They say beggars can’t be choosers, but actually, they can! It creates a great deal of hope when someone who feels down and out has the opportunity to make a choice that is all their own.
The Street Store is the world’s first rent-free, premises-free, ‘pop-up clothing store’ for the destitute, found entirely on the street and stocked by donations. This initiative is based on the notion that those in need can shop at The Street Store for suitable clothing items – at no cost.
Copywriter Kayli Levitan and her colleague, Max Pazak, from M&C Saatchi Group South Africa, founded The Street Store in 2014. The initiative’s success has been extraordinary since its inception; thousands of Street Stores have been held globally in more than 210 cities. It is estimated that millions of items have been donated, helping almost half a million people in need.
This coming Human Rights Day, M&C Saatchi Group South Africa will be hosting the 1000th Street Store. In partnership with the Salvation Army, there will be a store in Johannesburg and The Haven Night Shelter in Cape Town.
In preparation for the exciting event, the M&C Saatchi Group is collecting donations of clothing, shoes and accessories. Not only do they need items for the homeless to shop, but they are also hoping a few people will sign up to be volunteers too.
“This year, on Human Rights Day, M&C Saatchi Group South Africa will host its 1000th Street Store in Cape Town & Johannesburg.
We are calling on donations of your functional and pre-loved clothing or for you to volunteer. For donations please contact 011 268 6388 or drop off at our campus at 9 8th Street, Houghton. To volunteer, email hello@thestreetstore.org.”
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