The Daredevil run takes place every year to promote awareness for Prostate cancer. This year the events all over the country took place on the same day!
The 2017 Daredevil Run took place recently and they broke a record in the process as well. For the second time in 8 years the runs spread all over the country took place on exactly the same day. 3402 men put on the tiny purple speedos to raise money for CANSA. They raised close to R 500,000.00.
This year the 5km race took place in Johannesburg, Cape Town, Durban and Mbombela. The funds raised also help the Hollard MANVan, which drives around SA to remote area’s providing screenings and access to cancer-related education, which these men would not have access to otherwise.
“It’s fantastic to see the growth of the Hollard Daredevil Run event each year, and more importantly, that it grows as a platform to educate South Africans about male cancers,” says Heidi Brauer, Chief Marketing Officer at Hollard. “We are so proud of this spectacular event and look forward to painting the town purple again next year!”
Prostate and Testicular Cancer are increasingly prevalent in South Africa, perhaps because men are not as diligent as they should be when it comes to regular check-ups and doctor visits. The daredevil run promotes regular check ups.
“Prostate cancer is the most commonly diagnosed type of cancer amongst men in South Africa, but we know that catching it early enough greatly improves the chances of survival and effective treatment. “With 267 PSA tests performed on and before Run day, the Daredevil campaign has certainly made a positive impact on the level of cancer awareness in South Africa,” says Lucy Balona, Head of Marketing and Communication at CANSA.
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