Allen Gray are famous for their ability in telling heartwarming stories through their adverts and they have just created another incredible one which has us tearing up.


Johannesburg, South Africa – Storytelling is one of the oldest past-times of all time. Every culture has its own stories or narratives, these are shared as a means of entertainment, education, cultural preservation or instilling moral values.

However, sometimes a story is just designed to cause emotion and a connection. Allen Gray always creates stories that move a person deeply and create a conversation.

Recently, we were browsing YouTube and the ad started playing. We usually skip them to get to what we went to watch but it hooked us and by the end, we were in tears.

The advert beautifully showcases the relationship between a father and son. The father takes half of everything his son earns and after he leaves home, asks for money whenever it is needed. Over the years, the son grows to expect to hand his money over to his father to help him out.

“Father’s Share, the new TV advert by Allan Gray, tells a heart-warming universal story, in a truly South African way, of a boy learning the value of long-term investing from his father.”

But it is the ending that really kicks you right in the feels. We won’t spoil too much, you will just have to watch it and see. But don’t forget the tissues! Take a look below.

Sources: YouTube
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About the Author

Tyler Leigh Vivier is a writer for Good Things Guy.

Her passion is to spread good news across South Africa with a big focus on environmental issues, animal welfare and social upliftment. Outside of Good Things Guy, she is an avid reader and lover of tea.

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