Dress Awards Charity
Photo Credit: Wallace Chuck via Pexels

TAGI provides bereaved families mourning the loss of young lives, with the most beautiful Angel Gowns; the NPO has won another two awards for this service.


Gordon’s Bay, South Africa (19 July 2022) – The Angel Gown Initiative (TAGI) has been celebrated for its work in South Africa once again. The organisation won several prestigious awards last year for helping grieving mothers, and now they are adding two new international awards to the shelf.

An Angel Gown is a beautiful garment made using donated wedding dresses in which a bereaved mother buries her child; this charity is helping SA families.

TAGI is an Angel Gown charity that collaborates with various hospitals and organisations to provide grieving families with beautiful gowns to bury their young loved ones. The Angel Gowns are made from dresses donated by brides.

Eric Elronde, owner and founder of couturiers Erikr House, saw a Facebook post in 2017 that inspired him to start this project in South Africa. There was something truly beautiful about this gift, whether you are the one donating your dress or receiving an angel gown. Eric’s friend shared the post and asked if anyone could create Angel Gowns using her wedding dress. He reached out and offered to create the Angel Gowns for her.

Eric identified four sizes, Micro, Tiny, Preemie and Newborn. Every Angel Gown is carefully wrapped up, a hand-written card to the family receiving the gown is placed inside, and the package is hand-delivered with the utmost care.

This care is what has earned them an award at the Non-Profit Organisation Awards hosted by Acquisition International. The awards celebrate the unsung heroes of the non-profit business world and have an enormous impact on economic and social issues.

For the first time, The Angel Gown Initiative (TAGI) won the category for “Infant Bereavement Support NPO of the Year 2022”.

“While the Covid pandemic tried to slow us down, we stood firm and came out stronger on the other side. Our perseverance was recognised when earlier we were awarded another two international awards. These accolades speak to the recognition of the quality of our Angel Gown® garments, as well as the importance of the support we provide grieving parents during the loss of their angel baby.” – Eric Elronde

The organisation has also won the MEA Business Awards 2021 category for “Bereavement Support Service of the Year – South Africa.”

“I want to thank each and every donor, sponsor, volunteer, organisation and person that contributed to this in one way or another. While TAGI receive the awards, it also acknowledges the importance of your contributions. Thank you all for giving us the privilege to continue doing this sacred work in a time for those that need it most.”

You can find out more about TAGI via the Facebook page here and see some of the beautiful angel dresses they make.

Sources: TAGI – Supplied
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About the Author

Tyler Leigh Vivier is a writer for Good Things Guy.

Her passion is to spread good news across South Africa with a big focus on environmental issues, animal welfare and social upliftment. Outside of Good Things Guy, she is an avid reader and lover of tea.

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