Pick n Pay’s food and lifestyle magazine “Fresh Living” is expanding their magazine to offer a Braille version for visually impaired South Africans with a passion for cooking.
South Africa – Inclusivity is one of the most potent ways to uplift people, especially those who are differently-abled. The Fresh Living magazine is now offering a Braille copy to their fans who would like to follow the recipes and read the articles.
They piloted the new magazine option to 250 visually-impaired customers, and it was a massive hit. Pick n Pay will now do a trial run of the magazine for two months in selected stores across the country. This is a first for South African supermarkets.
The June edition of the Fresh Living braille magazine can be collected from the Customer Care Desk at the following stores:
- Gauteng: Welkom, Gallomanor, Florida, Bethlehem, Local Leandre, Embalenhle, Rosebank, Kensington, Clearwater Mall, Westgate, Sasolburg, Bedfordview, Kroonstad, Kimberley, Lenasia, Daveyton, Auckland Park, Secunda, Blackheath, Carlton Centre, Chrishani Crossing, TheFalls, Brandwag, Victory Park, Vaal Mall, Diepkloof, Southgate and The Bridge
- Eastern Cape: Langeberg Mall, WoodMill Lane Centre, Baywest, Family Grahamstown, Family Mdantsene, Family Port Alfred, Cleary park and Family King Williams Town.
- KZN: Local Maluti Crescent
- Western Cape: Tygervalley, Paarl Mall, Constantia, Pinelands, Vangate, Claremont, Cavendish, N1 City, Mountain Mill, Worcester, Stellenbosch, Kenilworth Campus, Local Poppy’s Retreat, Local Boston, Local Monte Vista, Waterfront, Bellville and Longbeach.
- Northern Region: Gezina, Wonderboom Junction and Tramshed.
- Hypermarkets: Klerksdorp, Greenstone, Centurion, Ottery and Princess Crossing.
Copies will also be available at the following Centres for the Blind:
- The KZN society for the blind
- The CT Society for the Blind
- PE, The Nkosinathi foundation for blind and partially-sighted people
- BFN, Society for the blind and partially-sighted
- JHB Society for the blind
“At Fresh Living we make much of celebrating and embracing our differences, and our decision to print a Braille version of the country’s largest food and lifestyle magazine seemed to present a really tangible way to demonstrate this. I hope it brings much joy and inspiration to our blind and partially sighted communities” – Justine Drake, Editor of Fresh Living
This is a massive step in the right direction for South Africa. We are so excited to see how it goes, remember they will only continue the magazine should they receive enough interest. Therefore, if you have a visually impaired family member or friend, be sure to let them know about this amazing project. The magazine is free to Smart Shoppers, the Pick n Pay loyalty card.