Photo Credit: Supplied

Women are being uplifted through the ILoveBoobies “bring-a-bra” campaign that helps properly support women undergoing breast cancer screening.


South Africa (04 September 2023) – Well-known breast cancer charity ILoveBoobies has launched a new initiative in support of South African women in need. The charity, whose core mission is to perform clinical breast cancer screenings for women with limited access to health care, now collects gently worn bras of all styles and sizes to donate to women who cannot afford their own.

Having a well-fitting bra provides women with the dignity to face their greatest challenges. This is one of those causes that seems so small but makes the biggest difference. A gently-worn bra is easy to donate and makes a larger impact on another woman’s life that it does sitting at the bottom of an underwear draw.

This initiative is supported by SCP Radiology, who recently became an official mammography partner for ILoveBoobies NPC. Anneri Smit and Sheri-Lee Coetzee of SCP (pictured above) invite women to donate their preloved bras at any of the SCP branches: Tygervalley Mammography Centre, Panorama, Louis Leipoldt, Durbanville, Cape Gate, Paarl, Vredenburg and Worcester.

ILoveBoobies was founded in 2016 after a successful awareness campaign surrounding breast cancer. The not-for-profit company (NPC) is dedicated to fighting the undiagnosis of breast cancer. They estimate 47,000 women develop breast cancer each year but only 10,000 women get diagnosed.

“Our mandate is to educate and perform clinical screenings for South African women who have limited funds and access to medical facilities. Breast cancer is a disease with tremendous health risks amongst women.  One in eight women of almost any group, will experience invasive breast cancer in her lifetime.”

“The majority of women who die from breast cancer live in low and middle-income countries, where most women are diagnosed in late stages due to a variety of factors. These include limited awareness on the part of the public and health care providers, and the lack of access to timely, affordable and effective diagnosis and treatment.”

By providing free breast examinations to women who would otherwise not be able to have one due to location or finances, the organisation hopes to help more women receive early diagnosis or remain aware of what signs to look for.

Contact ILoveBoobies or visit for more information on the work the organisation does around breast cancer awareness and screenings and how to donate a bra.

Show your support for the ILoveBoobies campaign and bring a bra.

Sources: ILoveBoobies
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About the Author

Tyler Leigh Vivier is a writer for Good Things Guy.

Her passion is to spread good news across South Africa with a big focus on environmental issues, animal welfare and social upliftment. Outside of Good Things Guy, she is an avid reader and lover of tea.

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