Burger King bullied burgers to see if anyone would speak up. At the same time, high school boys bullied a fellow pupil. The results are eyeopening!
Over the last week, we have written about the #MeToo trend which has highlighted a number of women affected by sexual harassment and assault. We have also shared trending stories about bullying. These two social issues are trending because they are real issues that affect millions of people every day.
It is important to discuss these issues in order to help combat them and work towards change. Change can be as simple as speaking up and informing others.
Burger King recently shared a video that is trending because of one scary statistic! People are more likely to speak up about a bad burger than they are to speak up against bullying.
Scrawny. Short. Ugly. Fat. Weird. 30% of school kids worldwide are bullied each year and bullying is the #1 act of violence against young people in America today (Source: nobully.org). The BURGER KING ® brand is known for putting the crown on everyone’s head and allowing people to have it their way. Bullying is the exact opposite of that. So the BURGER KING ® brand is speaking up against bullying during National Bullying Prevention Month.
In the BURGER KING ® brand Bullying Jr. experiment, more people stood up for a bullied WHOPPER JR.® than a bullied high school Jr.
As a society, we need to speak up! We challenge you to speak up and stand up for someone else. Watch the video below.