City Nature Challenge Cape Town Virtually
Photo Credit: Unsplash

Cape Town’s captivating beauty comes to life virtually allowing travellers to explore its stunning landscapes and attractions from the comfort of their homes.

 

Western Cape, South Africa (31 August) – Imagine standing atop the majestic Lion’s Head, the crisp sea breeze ruffling your hair, and the panoramic view of Cape Town sprawling beneath you. Now, picture experiencing this breathtaking vista not from the rugged mountaintop but from the comfort of your very own couch.

Thanks to a groundbreaking collaboration between Cape Town Tourism (CTT) and Gecko Digital Global, the Mother City has just become more accessible and enticing than ever before.

In a world where technology is rapidly transforming the way we explore and engage with the world, Cape Town has taken a leap into the future by introducing a virtual tour that promises to capture the hearts of adventurers, dreamers, and travel enthusiasts worldwide.

Leigh Dawber, the Chief Marketing Officer of Cape Town Tourism, is brimming with excitement as she shares the news of this innovative venture. She emphasizes that Cape Town is all about pushing boundaries and embracing new avenues to inspire potential travellers to choose the city as their ultimate destination.

“With the influence of immersive digital experiences, research shows that 70% of people who view a virtual tour online link through to a direct booking opportunity. Tourism bookings can be extrapolated into tourism expenditure and job opportunities in Cape Town, which is Cape Town Tourism’s ultimate goal.”

The collaboration between Cape Town Tourism and Gecko Digital Global is rooted in shared values and mutual objectives. This partnership is poised to be a long-lasting one, founded on a strong foundation of innovation and collaboration. The potential of this union lies in its ability to leverage technology, thereby opening new avenues for promoting the incredible experiences that Cape Town offers to its visitors. The endgame is simple yet profound: to boost bookings and elevate the travel experience to unprecedented heights.

Jacques Clarijs, the South African partner from Gecko Digital Global, adds his insights into the equation. He reveals that across international platforms, a significant 35% of individuals who embark on a virtual tour take that crucial step to make a direct booking through the client’s booking engine. The power of virtual reality in this regard is awe-inspiring; its return on investment is astonishingly rapid, ranging between 14 to 30 days. This places virtual tours at the pinnacle of marketing media, an achievement that can be effortlessly tracked through the lenses of Google Analytics.

Clarijs adds, “With a passion for immersive technologies, Gecko Digital Global’s cutting-edge virtual reality aims to transport travellers on unforgettable journeys from the comfort of their homes. By leveraging state-of-the-art VR advancements, tourists can embark on captivating virtual tours and immerse themselves in the Greatest City on Earth, from walking on its beaches and witnessing its mountains, to visiting the vineyards in the Winelands.”

The virtual tour initiative builds upon Cape Town Tourism’s illustrious digital legacy. With an award-winning digitally immersive campaign under their belt from the previous year, they are well aware of the potential that lies in exploring the digital realm. The addition of virtual reality to their repertoire only adds to the momentum of their success. This is particularly true for the United States, which stands as Cape Town’s third-largest source market and its most generous spender.

The virtual experience holds the potential to instil trust in prospective travellers that their journey will exceed their wildest expectations, leading to a surge in booking rates.

The dawn of “Destination VR Hospitality” marks a monumental shift in the travel landscape. It offers an accessible, sustainable, and profoundly immersive alternative for globe-trotters who are yearning to explore the world, one virtual step at a time. The VR experience beckons from the virtual halls of the Cape Town Tourism website, eagerly awaiting all those who are eager to be transported to the captivating landscapes of the Mother City.

The journey is only a click away – visit www.capetown.travel and embark on an adventure of a lifetime, from your very own living room.


Sources: Cape Town Tourism 
Don’t ever miss the Good Things. Download the Good Things Guy App now on Apple or Google
Have something to add to this story? Please share it in the comments or follow GoodThingsGuy on Facebook & Twitter to keep up to date with good news as it happens, or share your good news with us by clicking here or click the link below to listen to the Good Things Guy Podcast with Brent Lindeque – South Africa’s very own Good Things Guy. He’s on a mission to change what the world pays attention to, and he truly believes there’s good news around us. In the Good Things Guy podcast, you’ll meet these everyday heroes & hear their incredible stories:

Or watch an episode of Good Things TV below, a show created to offer South Africans balance in a world with what feels like constant bad news. We’re here to remind you that there are still so many good things happening in South Africa & we’ll leave you feeling a little more proudly South African.

About the Author

Brent Lindeque is the founder and editor in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

Leave a Reply

Your email address will not be published. Required fields are marked *