Photo Credit: Supplied

MySchool MyVillage MyPlanet recently won the title for Best Loyalty Programme of the Year and Best Community or Environmental Initiative of the Year.


South Africa (19 October 2020) – Community loyalty programme MySchool MyVillage MyPlanet took two awards at the South African  Loyalty Awards 2020 announced yesterday (18 November), scooping both the Best Loyalty Programme of the Year  – Open Category and the Best Community or Environmental Initiative of the Year titles.

The MySchool MyVillage MyPlanet supporter base has raised more than R746 million for beneficiaries to date, making the programme one of South Africa’s biggest community loyalty programmes. In existence for 23 years, it drives commercial imperatives as well as social impact, raising more than R7 million a month for its beneficiaries that helps towards education initiatives, to complement feeding schemes, provide support for disabilities like hearing aids, cleft palate surgery, animal welfare, and so much more.

The awards for the Best Loyalty Programme of the Year in the Open Category and Best Community or Environmental Initiative of the Year are awarded to brands that have demonstrated that they have operated the best loyalty programme, illustrating commercial benefits for the brand along with enhanced value for customers. MySchool MyVillage MyPlanet has consistently grown its impact on education, communities, animal welfare and the environment while building brand strength. Even through the challenges associated with the COVID-19 pandemic, the programme still enabled supporters to raise over R64 million so far this year, to continue to assist beneficiaries across the board.

“We couldn’t be more delighted to have won both the categories we entered this year, but we must acknowledge our incredible partners and supporters, without whom our successes would not be possible. Highly engaged and active, they are committed to helping us to help tens of thousands of people in need across South Africa every year,” says Pieter Twine, General Manager of MySchool MyVillage MyPlanet. 

“These awards serve to confirm that, as South Africans, we are willing to continue to make a difference, irrespective of the challenges we face. Being able to support causes of the customers’ choosing, and see the positive impact that over 8000 beneficiaries of the programme is making, is most rewarding.”

The programme delivers essential funding to schools, charities, communities, animal and environmental organisations via a card (physical and virtual) system that allows supporters to raise funds for their chosen causes by simply using their card every time they shop at retail partner stores.

To sign up for a MySchool MyVillage MyPlanet card, visit or download the app. Every time a purchase is made at a retail partner, which includes Woolworths, Engen,, Bidvest Waltons, Builders and more, a donation will be made to a cause of your choice – at no cost to you.

Sources: Supplied
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Tyler Leigh Vivier is a writer for Good Things Guy.

Her passion is to spread good news across South Africa with a big focus on environmental issues, animal welfare and social upliftment. Outside of Good Things Guy, she is an avid reader and lover of tea.

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