A new pair of school shoes instils a sense of pride and inspires confidence which can uplift a child in such a way that they change their future and create a better world.
Johannesburg, South Africa – To many, a pair of new school shoes is just an addition to the standard school uniform. Nothing more than an annual update but to some, it is a goal, something to take pride in and care for.
Thousands of children in South Africa live below the poverty line. Priorities such as food take a president over new school shoes, so many bright young children never get the joy of putting on a brand new pair of school shoes. Many wear shoes that are too small or too big, or shoes that are broken and worn out.
Giving a child in need, a new pair of school shoes instils them with pride and hope. That child will take their new pair of shoes home, place the box safely on their shelf and polish those shoes until they shine. The next morning, the child will wake up and dress for school, tie the laces up and set off on their walk.
This new pair of shoes will protect their feet from the glass scattered along the route, keep them warm and dry, and support their feet along the way.
A new pair of shoes boosts the confidence of a child and gives them the drive to succeed. It is because of this, that Clover Krush committed to giving 10,000 pairs of school shoes to children in need. They visited 12 schools in 5 provinces and had the help of some pretty cool people like Lira, ProVerb, Rami Chuene and Lalla Hirayama to name a few.
“The effect of goodness – emotional and functional – no matter how big or small, can do wonders for people’s physical and mental well-being, even encouraging others to feel as good as they do. Krush is intrinsically good for you because it is a 100% pure fruit juice (packed with healthy fruits such as mango, apple and orange – and no other additives), and is enriched with vitamins A, C and E – adding further goodness. It thus makes sense to associate the brand with positivity and goodness which is so needed in our society that experiences so much negativity daily.”
“Through our #KrushGoodness campaign, we are setting out to show that adding a little bit of goodness every day has the power to change the world for the better. If we start our day with one good deed, it has the power to transform someone’s day, leading to them adding a bit of goodness to someone else’s day, and so the goodness spreads, ultimately inspiring a world of goodness,” – Nonhlanhla Hlatshwayo, Senior Brand Manager for Krush
Thembisa Mdoda shared how when she was in school and they were given a new pencil, a new school shirt or new shoes, it boosted her confidence and her ability to do well in school.
“I remember when I was in school, whenever we got a new pencil or a new shirt or new school shoes, with that smell. That, in turn, gave me the confidence to do better in school” – Thembisa Mdoda
These shoes will help our future teachers, doctors, leaders and parents get that one step closer to their destinies.
“One might say, “it’s just a pair of shoes” but we know it’s not about the shoes but about the little feet that will be walking towards their destinies. And it sure feels good to be a part of it.” – Rami Chuene
The shoe partner for the campaign is Smart Steps by Novita Shoes. In addition to being Proudly South African, Smart Steps are strong, reliable, tough and comfortable – the ideal shoe for young learners. Smart Steps shares the vision of uplifting the future leaders of our country so that they can go to school proudly wearing Smart Steps.
by 