Open Your World - This Heineken Advert May Be The Best Thing You Will See Today!
Photo Cred: Heineken | Open Your World

We are not as open as we think we are, but when we find common ground, we are more likely to open up.


Global (26 September 2021) – In a time where the world feels so divided, this Heineken “human experiment” could be the most important thing you watch today.

Heineken, famous for its premium positioning and world-class sponsorships, wanted to create a deeper engagement and greater trust with its male target audience, who tend to see the brand as superficial and lacking authenticity.

Edelman was briefed to bring meaning to the Heineken brand, using its tagline ‘Open Your World’ as their inspiration and even though the advert is from 2016, it is more relevant now, than ever!

“There is more that unites us than divides us, and despite our differences, we can always find something that connects us. We invited polar opposites to try and find something in common. Proving that when you see past the labels, even the most divided can come together.”

Watch it below:

Sources: Heineken | Open Your World 
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Brent Lindeque is the founder and editor in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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