Cape Point is challenging the public to post their Rain Dance videos online. The campaign is working to raise awareness and help people continue their water-saving efforts.
Cape Point is in the Cape of Good Hope nature reserve within Table Mountain National Park, which forms part of the Cape Floral Region, a World Heritage Site. It includes the majestic Table Mountain chain, which stretches from Signal Hill to Cape Point, and the coastlines of the Cape Peninsula. This narrow stretch of land, dotted with beautiful valleys, bays and beaches, contains a mix of extraordinarily diverse and unique fauna and flora.
The Cape Point marketing team came up with an idea to drum up some fun and create awareness at the same time. They set up the Rain Dance Challenge.
“As an attraction thoroughly dependent on our beautiful, natural surroundings, we have always engaged in responsible tourism principles. With the current water shortages, it’s our responsibility to encourage all visitors to join us in saving this precious resource.”
“Since dance is a quintessential part of our expression, what better way to share the message than through this powerful medium? Our collaboration in this will ensure that we’re able to provide a wonderful, enduring visitor experience, and that’s what the aim of this video is – to boost awareness and contribute to sustainability efforts in a meaningful way while having a bit of fun with staff in the process.” – Judiet Barnes, Marketing Manager at Cape Point
The team have implemented many water saving techniques to help save water such as:
- Providing staff with water-wise training.
- Providing hand sanitizers in lieu of hand wash in all abolition facilities, to encourage less water use.
- Erecting signs in all ablution facilities, encouraging visitors not to waste water. It’s a gentle way of reminding people that there is a water crisis and they need to act responsibly. Most tourists are happy to comply.
- Making use of an effluent system that recycles grey water, saved from hand basins and taps, for flushing toilets.
- Replacing all tap washers at the basins to ensure that there are no leaks – an inexpensive and small effort which could save significant amounts of water.
- The Two Oceans Restaurant is also urging patrons to drink bottled water, rather than water from taps. The restaurant’s bathroom has taps that are fitted with automatic sensors, which switch off when not in use.
- The watering of gardens and vegetation has been stopped.
Cape Point South Africa is challenging you to drop a beat and move your feet. You can post your rain dance videos on social media using the hashtag #CTRainDanceChallenge. Hopefully, the collective rain dancing will bring on an abundance of rain during the winter season. Watch Cape Points rain dance below.
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