South African expats have crashed a website in the pursuit of soft marshmallow easter eggs; a Belgium-based South African shop got stock but didn’t realise just how badly people wanted them.
Global (05 May 2021) – If you are an expat living abroad, you can agree that nothing tastes more like home than a good bit of biltong, a juicy boerewors, a splash of Mrs Balls chutney and Beacon marshmallow eggs! Having lived overseas for a time, these things were some of the best when found on foreign soil.
To cater to South African expats overseas, the SA Food Store was founded by Yass Gomes and it sells a host of locally lekker items you just can’t get unless you are home.
You will find South African wines sold at most stores (remember when a UK supermarket tried to save our wine industry during lockdown?), but things like the above-mentioned treats and favourites like tasty wheat, aromat, black cat peanut butter and Ouma rusks, are much harder to come by.
Biltong is also a firm favourite, we recently shared how two SA expats started a biltong cafe in Hong Kong, and people went nuts for it! We know of a few butchers in the UK who have started making biltong to feed their local saffa communities.
When the SA Food Store team shared the news about the marshmallow eggs (a very rare find overseas), people got really excited. So excited that within an hour of the announcement, eager South Africans crashed the website before the eggs had even been stocked.
The team have had to close things down for a moment and work on boosting their servers to handle the increased traffic coming their way.
At the time of writing this, the website was still listed as “under maintenance”, but if you get some eggs, we hope they are everything you remember and love.