As part of Barbie’s 60th celebration, South African singer Lira was honoured with a one-of-a-kind Barbie replica for being a powerful role model to young girls.
South Africa – Songstress and the Voice SA coach, Lira has been honoured with a Barbie made in her image. This is a first for an artist from Africa and better yet, from South Africa.
Barbie is celebrating their 60th year and marking the occasion, they have created several Barbies modelled to embody powerful role models from across the globe.
“Barbie has been celebrating female role models and inspiring girls since 1959. But she isn’t done yet. There are glass ceilings left to be shattered. Barbie believes this generation of young women will be the ones to shatter them. That today’s girls will be ‘The Last Generation of Firsts’, to celebrate #Barbie60, we’re looking to the future” – Mattel
The next generation of young girls in South Africa now have a Barbie that represents them, their heritage and culture.
“I am proud to announce that I have been awarded a one-of-a-kind Lira Barbie doll, as part of Barbie’s 60th Anniversary Shero campaign celebrating role models who inspire young girls to be all they can be. I am the very first African to be bestowed with this honour and I’m simply thrilled to be honoured in this way.” – Lira
Lira said the favourite part of her doll is the hair, it is true to her image. Lira said that she kept the entire process a secret from her mother and shared it the day of the reveal. Her mother was moved to tears, saying it was a very proud day for her.
Congrats on this achievement Lira, you are an inspiration and role model to little South African girls everywhere.
Take a look at her Barbie below.
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I’m deeply honoured to be Barbie’s first African role model and am excited to align with brand that is on a mission to show girls more diverse role models. I have always been someone who endeavours the celebration of my skin tone and natural hair, and it is amazing to see this reflected in my doll which I hope will inspire girls across the African continent. This is an enormous gesture and affirmation that the world is celebrating Africa for who we are. #Barbie60 #MoreRoleModels #YouCanBeAnything
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When I look back at the journey and process of creating the LIRA doll and how it turned out, I still can’t help but feel proud. The team at the @Barbie design Center in Los Angeles did a stellar job indeed. The hair is my absolutely favourite part of the doll ❤️👌🏾but the doll in its entirety is an exquisite representation of me. The doll is dressed in proudly South African designers : Top: @scalodesigner Earrings : @nondis_handcrafted_jewellery. 🇿🇦🌍