SA Tourism launches colourful new short film about the search for inspiration

Credit: South African Tourism

SA Tourism have released a colourful new brand film featuring Bheki, a young Mbhaco maker from rural Eastern Cape, who travels the country in search of inspiration.

SA Tourism have created something that is rich in culture and highlights the beauty of a local custom. The brand film has inspired so much more than just a search for inspiration. The story shows the beauty of local tradition and encourages anyone who watches it, to learn as much as possible.

Bheki goes in search of inspiration for a Mbhaco, which is a traditional Xhosa wedding gown, with a modern twist. On his journey he comes across so much beauty. He meets people of every kind and learns about their ways of life. The story is told and as you listen you realise it is about more than inspiration, it’s about passion, love and adventure too.

SA Tourism out did themselves with this new brand film! It is wonderful and we don’t blame them for feeling proud about it.

“We are incredibly proud of our newest marketing showcase as it so vibrantly captures the essence of our country. From the people that Bheki meets along his journey, to the sights and sounds he delights in whilst in cities or the wilderness, his journey mirrors that of every visitor who has come to South Africa and experiences our country in all of its glory,” – Margie Whitehouse, Chief Marketing Officer of South African Tourism.

Watch the incredible film below.

Sources: South African Tourism

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