From memes comparing the Boerboel Wear model to Captain America and comments calling this our “fifty shades of khaki” to South Africans asking if they could buy the shoes with the outfit too (as they would like them to be left under their bed)… this post has had us all in stitches while leaving some hot under the collar.
Johannesburg, South Africa (29 November 2020) – The USA has Captain America’s ass, and now South Africa has its own version… all thanks to Boerboel Wear and a hilarious social media post.
The “America’s ass” joke originates in Avengers: Endgame. When the superteam travels back in time to the events of The Avengers to retrieve the Infinity Stones, Tony Stark quips that Cap’s old suit did “nothing for your ass.” Scott Lang’s Ant-Man is quick to chime in, saying “I think you look great Cap, as far as I’m concerned, that’s America’s ass.” After fighting the past version of himself and securing the mind stone in Loki’s sceptre, Captain America looks at his past’s unconscious body and says, “that is America’s ass.”
And now South Africa has its “own ass” thanks to Boerboel Wear – a proudly South African camo and outdoor clothing brand – who posted a picture of their new range of shirts, belts and shorts which elicited a response that they were not expecting.
The post, which has now had thousands of comments, was meant to emphasize the fact that their “lightweight Denim Kalahari shirt looks flashy with any of their pants while noting the vivid pocket detail on the left sleeve”, but social media commentary has created a whole new narrative around the brand.
From memes comparing the Boerboel Wear model to Captain America and comments calling this our “fifty shades of khaki” to South Africans asking if they could buy the shoes with the outfit too (as they would like them to be left under their bed)… this post has had us all in stitches while leaving some hot under the collar.
Read some of the responses below:
“I don’t speak Afrikaans but I just want to say, “Ek is bare lief air joy en ek jan nie live without you nie.” – Candice Mncwabe
“Ek kaan nie vrostaan Afrikaans nie, maar oor onse wege geberstes van die kraanse answoord gee.” – Made Nok’thula
“This is what will bring all South Africans together, well done!” – Mbalenhle Zimande
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“Kom dié lyf saam met julle klere? Genadetjie.” – Eloise Cupido
“I don’t know Afrikaans, in fact, l can’t speak any language when l look at this, l can only speak in tongues.” – Stha Mangena
“Is hierdie “broekkie” stretch materiaal of n soort skeepant?? Ek wil sien hoe klim n boer oor n drukgang of bo op n trekker, sy bakkie deur n draad, met so stywe nommertjie aan hy gaan n g-string wees sodra hy sy been lig… kyk, dit is n baie mooi broek en lyk vreeslik sexy, maar is dit dalk net vir bakkie boere gemaak???” – Mariska Botha
“My screen kept moving up automatically. Had to keep scrolling down so I could see the shirt and not just the bottom half of the pic. Weird…” – Edwina Africa
Boerboel kan julle nou klaar kry om die lelike broekies van agter af , te plaas. Dit maak nou dat ek gesondheids probleme ontwikkel. Reisende polse, wegloop hart en ewe skielik haal ek vinniger asem. Stop dit nou!!!!!! – Willa Huyser Vorstenburg
“Can I see the garment from the front to make my decision on whether to purchase? It’s important.” – Sagree Chetty
“Skielik wil ek boer. My oe trek skeel, my asem roggel, my kniee gee in, my hart klop soos karperde. Ek sal more moet gaan vir n covid toets. Ek wil plant en saai.” – Mariaan Swanepoel
“How much is the guy? Asking for a friend.” – Mathabo Chaka
“Ge-na-de!!! Ek probeer fokus op daardie sak detail,maar my oog val op AL die ander detail…dankie Boerboel Wear, julle aandag op details is noemenswaardig!!” – Elmareth Visser Le Roux
“I tried to examine the stitching on the shorts but camera zoom doesn’t work so great.” – Dorothy de Kok
You can read more hilarious comments by clicking here.
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