The recurring message this festive season is sharing kindness and we see it again in the beautiful Christmas advert that Coca-Cola shared, encouraging more Santas to shine.
Global (08 November 2023) – Christmas is going to be sprinkled with kindness this year thanks to all the feel-good stories out there. Advertisers have sensed the need for a little more kindness this year too, so many of the Christmas adverts coming out, have messages of sharing kindness.
This year, that is the message coming for the Coca-Cola team. Their idea is that the world needs more Santas, more people who give selflessly and for no other reason than to spread cheer.
“The 2023 Coca-Cola Christmas film portrays a city where hundreds of Santas walk the streets. Over the course of the film, we see the many Santas helping and supporting others, building to the understanding that, in this world full of Santas, we see a world full of kindness. The culmination reveals that what viewers have been witnessing was in fact people’s ‘inner Santa’ as they performed acts of generosity and goodwill, closing with the line: ‘The World Needs More Santas’.”
We adore this one and so back it. Yes, the world could do with way more Santa’s, especially this year. So let’s all commit to be more giving this season of giving. We can share more smiles, engage with kindness and if you have the means, share a little extra to make the season easier for those who struggle most.
Take a look at the advert below.
If you are looking for more heartwarming adverts, you can check out all the ones we have shared over the years, right here.