As a special feature, UCOOK will be hosting live cook-along sessions on multi-channels each week, with the featured chef, to help those that ordered the meal to join in and cook the dish with live expert guidance.
South Africa (26 June 2020) – An initiative aimed at rescuing the restaurant trade was launched today amidst news of more and more outlets taking immense strain.
UCOOK for Restaurants is a campaign that will see the brand teaming up with restaurants and chefs to bring their quintessential flavours into people’s homes. Each week UCOOK will offer a specific restaurant’s featured dish, and with each dish ordered, a portion of the revenue will go directly to the restaurant.
“It’s undeniable that amongst all the chaos caused by COVID-19 and lockdown, hospitality, and particularly restaurants has been one of the commercial sectors hardest hit,” says UCOOK CEO David Torr.
“Sadly, there’s no end in sight to this extended halt on trading, and slowly more and more outlets will cease to exist by the time we reach lockdown level 1.”
As a special feature, UCOOK will be hosting live cook-along sessions on multi-channels each week, with the featured chef, to help those that ordered the meal to join in and cook the dish with live expert guidance.
“Viewers will be able to ask questions, pick up tips and tricks and really experience the personality of the chef whilst preparing their meal,” says Torr.
“We might not be able to get to our favourite restaurants at this time, so we’re bringing them to you at home.”
Torr says that UCOOK will team up with a series of restaurants and their owners to help support the industry that has supported UCOOK since inception. The first restaurant to be featured is Karen Dudley’s The Kitchen. The Kitchen, prior to lockdown, was a bustling eatery in the heart of Woodstock, Cape Town. Some of Karen’s signature dishes include ‘Love Sandwiches’ served on artisanal rolls with delectable pesto’s, beautifully presented salads with incredible ingredients like lime, sesame, goats cheese and coriander.
Following The Kitchen will be all-time favourites including Franck Dangereux’s The Food Barn and Reuben Riffel, amongst many others. Torr says that they’ve also built in an instant donation mechanism that will be found on UCOOK’s social media channels, so those not ordering UCOOK can still support restaurateurs.
Viewers can tune into the cookalong sessions on the following dates, with more to follow in August:
- The Kitchen’s Chef Karen Dudley – 30 June 2020
- The Foodbarn’s Chef Franck Dangereux – 7 July 2020
- Jerusalem’s Chef Reuben Riffel – 14 July 2020
- Il Leone’s Daniel Toledo – 21 July 2020
The Kitchen’s recipe will be live for ordering on ucook.co.za from Wednesday 17 June. Delivery of the meal will be on the 29th of June and the live cook-along will take place on Tuesday 30 June. For more details visit ucook.co.za.
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