I laughed and I cried… at the same time (and not for declining mental health reasons). Thank you for making this.
Global (21 May 2021) -Can you imagine what it’s going to be like when this is all over? Well, a video created by Extra Gum is going viral while bringing all the feels.
The video is meant to be funny and show what a “not-too-distant future” might look like when we are able to be free and do things, like kiss again but more than anything the advert is a beautiful reminder of what we can look forward to; hugs, seeing friends and yes, kissing too!
“In a not-too-distant future, the world will be coming back. And when the time comes we won’t just exit our homes quietly, pick up the newspaper and whistle our way back to the office. No, we’re going squeeze into a pair of jeans, grab a pack of Extra gum and take to the streets—awkwardly small talking, hugging and kissing until our collective hearts’ are content.”
And the advert is definitely bringing all the feels.
“I laughed and I cried… at the same time (and not for declining mental health reasons). Thank you for making this,” – Marie Rupolo
“Ad of the year/decade. It shows everything we’ve been waiting for. Standing ovation for the teams behind this campaign, it’s worth watching every second and repeating. I don’t like Extra but will buy some now. And Celine Dion… Bravo, un chef d’oeuvre!” – Marie-Pieer Leclerc
“Genius! I became a puddle of hope and tears, then watched twice more. Thank you.” – Artifx
Watch the video below: