Wild Space: Revolutionary App Gamifies Grocery Shopping in South Africa
Photo Cred: Gustavo Fring | Pexels

South African app, Wild Space, revolutionizes grocery shopping by gamifying the experience, offering a virtual universe, collectables, and real-world interactions.


South Africa (16 July 2023) – Prepare for an extraordinary journey through uncharted territories as Wild Space propels you into a cosmic adventure like never before. Proudly South African and incredibly innovative, RCL’s ‘the Studio’ introduces the first-of-its-kind proprietary iOS and Android app, transforming your mundane grocery store experience into a captivating game.

Brace yourselves as we embark on a thrilling expedition into the unknown, where you’ll encounter breathtaking planets, awe-inspiring astral structures, and a diverse cast of over 40 intrepid explorers.

Unveiling a sensational game trailer, Wild Space immerses you in a virtual universe. But the power to unlock cosmic treasures lies not in a mystical artefact but rather in your very own shopping cart. By scanning in-store QR codes, you’ll earn WildBucks – sought-after in-game currency that empowers you to generate resources, discover new planets, and optimize the efficiency of your outpost. Prepare your crew, equip yourselves, and get ready for an unforgettable adventure! Wild Space beckons and the countdown to launch has commenced. Will you heed the call of the universe?

In an exclusive interview, Dave Pugh, Digital Marketing Executive at RCL, shares the innovative vision behind this groundbreaking app.

Pugh proudly states, “As a business, we’ve embraced forward-thinking approaches to collaborate with other brands, resulting in exciting character and planet collectables within Wild Space.”

This isn’t merely a marketing campaign; it’s an ongoing project with continuous development and updates. We wholeheartedly invite the Wild Space community to join us in shaping an extraordinary platform. Your very own collectable idea could come to life within the app!

The collectables within Wild Space are meticulously crafted in stunning 3D models, each infused with emotion to enhance your interactive collection library. Stay tuned, as thrilling collaborations with retailers and in-store activities are on the horizon, promising even more excitement and engagement.

But what exactly sets Wild Space apart:

  • It’s 100% Proudly South African… and super innovative!
  • There is no need to load your credit card to purchase in-game currency – here, all currency is “mined” in the real world. Feel the thrill of earning rewards through your everyday shopping experiences.
  • Embrace the joy of offline playability—once the app is downloaded, there’s no need to be connected to Wi-Fi or use data to immerse yourself in the game. Seamlessly venture into the captivating cosmos whenever and wherever you please.
  • The team prioritize your privacy and content experience. Unlike global games where these issues are beyond their control, they’ve developed their very own platform to ensure maximum privacy and curated content tailored to their community’s preferences.
  • Say goodbye to single-use plastics associated with traditional collectable toys. Wild Space has revolutionized the concept, offering digital versions of collectables that boast the same charm and excitement minus the environmental footprint.
  • Engage in real-world activities beyond the screen. Wild Space integrates thrilling adventures that extend into the physical realm, allowing you to hunt for QR codes in the real world. Immerse yourself in an experience that seamlessly blends the virtual and tangible worlds.

Wild Space is a proudly South African marvel, a testament to our nation’s innovation and creativity. Prepare to be captivated by a revolutionary app that will forever change the way you shop for groceries.

“Join us as we venture into the depths of the cosmos, uniting the thrill of gaming with the practicality of everyday life.”

The future of grocery shopping has arrived, and it’s called Wild Space!

Sources: Wild Space 
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Brent Lindeque is the founder and editor in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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