The Waterstone Village shopping mall teamed up with Senecio, a non-profit for the differently-abled, to show how it feels to have prime parking taken!
Somerset West, Western Cape – In 2017 we shared a story that went viral and was read nearly 100,000 times.
The story: The Waterstone Village shopping centre blocked off prime parking spots for able-bodied people to highlight the problems people with disabilities face with their parking spots. The mall teamed up with Senecio to make the campaign a reality. It was brilliant!
Senecio is a non-profit organisation that has been working with the differently-abled since 2008. Their aim is to create a better quality of life for children with physical disabilities in the Western Cape, South Africa.
The campaign was launched at the mall because they had an increase in able-bodied customers taking advantage of the designated disability friendly parking bays. They had experienced people that were inexcusably rude to their parking attendants and people that simply felt it was their right to park where they wanted to.
Watch the 2017 campaign below.
Sencio has just launched its next campaign. It will take place at Waterstone Village once again and run for the rest of the week.
Our aim is to raise awareness for our differently abled community, by addressing the following issues:
1. Disability parking is a necessity, not a privilege.
2. No disability permit, no parking.
3. Don’t judge a disability by its visibility.
You can see the images from their latest campaign below.
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