Amid the catastrophic wild fires that have plunged northern Alberta into chaos, London is helping to provide a little cooling relief.

Labatt Breweries announced that it will be donating over 200,000 cans of emergency drinking water for firefighters and victims of the northern Alberta blaze that has destroyed more than 1,500 structures and forced nearly 90,000 people to leave the region.

The company is immediately donating 69,000 cans, with over 131,000 ready to go out later this week if necessary.

“At our Edmonton brewery and across the country, the people of Labatt are alarmed and deeply concerned by the devastation of the wildfire that has overtaken Fort McMurray. Our priority is to shift into high gear with our Disaster Relief Program and do everything we can to help,” said Labatt’s vice president of corporate and legal affairs Charlie Angelakos in a release.

This is the fourth time in four years the company has mobilized to bring safe drinking water to Canadians. In 2013, Labatt made its first donation to help victims of the Alberta flood. 


The donation comes as firefighters work to contain a massive wildfire that has engulfed much of Fort McMurray. As of Friday morning, the fire had consumed over 100,000 hectares of land.

“We’re grateful to be able to give back to this country by leveraging our strengths and resources to get safe drinking water to Canadians in need.”

The province of Alberta has activated a state of emergency in response to the situation.

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Brent Lindeque is the founder and editor in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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