CEO SleepOut™ has announced outstanding Brand Ambassadors that include notable leaders such as Adv. Thuli Madonsela, Yvonne Chaka Chaka and the Australian High Commissioner to South Africa

The 2016 CEO SleepOut™ which takes place on The Nelson Mandela Bridge, on Thursday 28 July 2016, will see current and future business leaders (the #4Leaders4Change) spend a night sleeping on the streets, raising funds and gaining empathy for the homeless.

This year’s event focuses on the importance of education as a means to eradicate homelessness, and the Primary Beneficiary Partners – The ASHA Trust, Columba Leadership and The Steve Biko Foundation – all work tirelessly to educate our youth and those who mentor our youth.

To help spread the event’s message, The CEO SleepOut™ has appointed highly-respected leaders and influencers as CEO SleepOut™ Brand Ambassadors.

As Brand Ambassadors, these Agents of Change will use their influence to spread the message of positive social change.

They’ll encourage business leaders to Rise to the Challenge and participate in the event. They’ll also support the call to action that #SouthAfricaMustRise at The Sympathy SleepOut™ solidarity event, which calls on staff members at companies around the country to also spend the night outdoors at their office park, in support, collecting items for a chosen CSI initiative.

“Their influence will be crucial in assisting us reach our goal; to get 250 business leaders to SleepOut™ with an exceptional staff member from their organisation, an outstanding student, and an inspirational matric learner. And to get 25 companies to SleepOut™ in solidarity.”

“Ambassadors are tasked with spreading the message. They will also use social media to promote the event,” says Yusuf Abramjee, the CEO SleepOut™ GoodWill Brand Ambassador.

“The ambassadors will join us on the bridge on 28 July and we will then visit the various solidarity events to support them and thank them. We started the Ambassadors programme to give individuals who are influential an opportunity to spread the message. We thank them for accepting our invitation.”

The Sympathy SleepOutTM Brand Ambassador Programme is also being driven by Brent Lindeque, the Good Things Guy from

CEO Sleepout

We welcome the following inspirational Brand Ambassadors, and thank them for their commitment.

Adv. Thuli Madonsela, Public Protector

“It’s an honour to be an Ambassador of The CEO SleepOut™. It reminds us to do the good we can, no matter how little, wherever and whenever we can,” says Thuli.

Adam McCarthy, Australian High Commissioner to South Africa

“I encourage CEOs across the country to ‘Rise to the Challenge’. You don’t need to run a marathon, climb a mountain, shave your head or, worse, attend a gala dinner! It’s as easy as taking one night out of your busy schedules to walk in the shoes of someone less fortunate. It won’t be comfortable – I can assure you of that – but nor is life for so many people around the world,” says Adam.

Yvonne Chaka Chaka, African Cultural Icon

“We are the instruments of Heaven. Our work is not design, but destiny,” says Yvonne, of her life philosophy, that inspires her work as an Ambassador.

Kevin Ritchie, The Star

“It was Nelson Mandela himself who said: ‘As long as poverty, injustice and gross inequality persist in our world, none of us can truly rest.’ The CEO SleepOut™ deprives us of that rest, as it brings us face to face with the lived reality of far too many people in this, our City of Gold, the richest, most unequal city in Africa,” says Kevin.

Carolyn Steyn, Founder: 67 Blankets for Nelson Mandela Day

“I believe that the CEO SleepOut™ is an important and powerful initiative highlighting the plight of the homeless and I am extremely proud to be an ambassador for this worthy cause,” says Carolyn. “I am of the strong belief that anyone could, without sufficient education, love, family and employment end up in a place without a roof. As a decent society we cannot allow even one of our brothers and sisters to live a life so devoid of dignity. There is obvious synergy between this initiative and 67 Blankets for Nelson Mandela Day. Together we will strive to make a real difference in the lives of the forgotten people to ensure that there comes a day where we can be proud to say that all South Africans have a place they can call home.”

MEC Panyaza Lesufi

“It is through all of us that we can bring change to those who need it desperately,” says Panyaza.

Ashraf Garda, Founder: The #ChampionSouthAfrica Movement & Talk Show Host on SAfm Radio

“I’m proud to serve as an Ambassador to The CEO SleepOutTM because it amplifies my personal goals by asking those in positions of leadership and privilege to address two fundamental issues in SA; homelessness as an outcome of extreme poverty, and excellence in education as the pathway to realise the goal of South Africa becoming #ChampionSouthAfrica,” says Ashraf.

Leanne Manas, South African Television Personality and Business Woman

“It’s an honour for me to be associated with an amazing initiative. It’s so easy to take what we have for granted and forget the millions who suffer through everyday. This is one way that we can come together as South Africans and make a difference to so many lives,” says Leanne. “Register – we all have a responsibility to make a difference!”

For more information visit the website and if you haven’t registered you can also do that by clicking here.

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About the Author

Brent Lindeque is the founder and editor in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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