The latest trend on the food market isn’t a Vegan restaurant, or a new food chain. Its a healthy vending machine, and its taking South Africa by storm!
Two young entrepreneurs who saw a need for healthy food, turned their idea into reality & created, “The Green Machine” They were fed up chips and sweets you would usually find in a vending machine, and decided to make a change. Gideon Greaves and Chad Knezovich took action!
The first ‘Green Machine’ vending machine was recently launched in Cape Town and is already doing its rounds.
The pair grew up in a healthy environment, playing sport & eating relatively well, but it wasn’t until the two of them left school and had to fend for themselves that they realised what they were actually putting in to their bodies.
“With more research and time we started to realise how important it was to eat a balanced healthy diet. We started to focus on eating less processed food. We started consuming natural and organic foods and snacks and realised that it was affecting our lives in a positive way.”
They choose their products with two main goals in mind. Is the product healthy ? And does the product taste good?
“There are a lot of products in the market that claim to be healthy but are really bad for you. and we make sure that everything our consumers purchases from Green Machine leaves them feeling great and nurtures their body the way nature intended.”
These two young boys are looking for ways to educate people on the benefits of healthy food, they want to show everyone that healthy foods can be convenient as well, and you don’t have to break the bank to stay healthy.
“We aim to keep our production costs as low as possible without comprising on our standards. Some of the products we even package ourselves. We are not profit driven. Our goal is to educate people to consume the right foods and to make healthy food more convenient than junk food.”
The vending machines are packed with goodness, coconut ships which seem to be the most popular so far, a range of nuts, juices and loads of other guilt-free snacks. They will try and keep the products as consistent as possible, but will take in the publics opinions through surveys and other means.