jam-add-hope-kfc South African raises money for 9 million children who will go hungry while schools are closed! Wendy’s Lemonade
Photo Cred: JAM

As schools in South Africa remain closed, JAM SA has already provided1 061 000 JAM porridge take-home rations to children and their families across the country.


South Africa (19 May 2020) – Thanks to generous sponsorship from Pick n Pay, as well as the continued ‘Feed the Nation’ Campaign, JAM SA will reach an additional 12 000 families with food hampers consisting of sunflower oil, rice, maize meal and soap.

These items, 51 tons in total, have been delivered to our JAM Global Support Office in Honeydew, where packing and distribution takes place.

“Our highly nutritious “super cereal” provides the children at our JAM-supported ECD’s with approximately 75% of their required daily nutrients. With approximately 3 000 distribution centres across all nine provinces, we are continuing to feed those normally fed through our school-feeding programmes, ensuring that they do not go hungry during this time.’’

Members of the public can support this initiative by donating items in-store at the Pick n PayFeed the Nation’ Campaign during shopping trips. They can also donate cash or their Smart Shopper points at the tills. Please visit this link for more information:  Pick n Pay Feed the Nation.

More than a million porridge bowls for children in need!
Photo Cred: JAM South Africa

A further expansion to this initiative will be the introduction of our voucher-giving system, aimed at including local ‘spaza’ shops in economic relief efforts to keep these small businesses going. Recipient families will receive a voucher code, that may be claimed at their local ‘spaza’ shop in order to purchase food and groceries with direct payment to shop owners.

“As a national beneficiary of the KFC Add Hope initiative, we have shifted our focus from school feeding to emergency food distribution,” says Brown.

This has allowed JAM SA to reach an additional 4 000 families for a period of 2 monthswhose children would normally be recipients through their school feeding programmes. To donate, please click here.

Alongside Nando’s, JAM South Africa will partner with the franchise as they fire up the grills for the hungry’. While the majority of Nando’s stores remain closed as per government regulation, a select number of restaurants will be opened up for cooking meals for vulnerable communities, in the hope of reaching 55 000 individuals with hot meals, to be distributed by JAM and other NGO’s.

More than a million porridge bowls for children in need!
Photo Cred: JAM South Africa

Another long-time donor and faithful partner of JAM South Africa, AECI, through their foundation, has provided additional funding for 2 000 families to assist with much-needed grocery and food items during this period. A further boost to this initiative is the provision of handwashing stations which will certainly assist in hygiene promotion and protection from the spread of coronavirus. This is beyond their usual monthly sponsorship of our school feeding programmes.

In addition to the food and hygiene response, we have also commenced the mobilisation of our water drilling rigs and teams, to drill and equip boreholes/water points in the Eastern and Northern Cape. This will ensure the provision of clean water to communities in desperate need, another measure in our response against the coronavirus pandemic.

To support JAM South Africa’s COVID-19 response, please visit our page here and help us in the fight against hunger.

Sources: JAM South Africa 
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