loaf Woolworths Sliced Bread

It’s called loaf day, and it was started by Paul Smulders as a way to do a little goodness for the homeless, all you need to do is buy a loaf for a homeless person.


South Africa – You might recognise Paul Smulders from the latest season of Survivor SA but it’s his #LoafDay initiative that is really making the South African well known while doing good!

Paul started handing out bread loaves every Wednesday to help alleviate hunger in his neighbourhood. It inspired him to invite others to join in so he started the Facebook group which has garnered a following of hundreds of people who have pledged to join him.

The kind deed is simple, head to your local grocery store and purchase a loaf of bread. Split it in half and hand out the two half-loaves to two people in need. Paul says this can be anyone, a homeless person, a hard-working street vendor, or whoever you think would appreciate the loaf.

This act of kindness can be done from anywhere in South Africa or the world! Many people are pledging multiple loaves of bread as they want the deed to touch more lives.

Even stores are starting to join the cause SPAR in Primrose is selling loaves of bread R6.99 on Wednesdays as part of the #loafday initiative. SPAR The Square will also donate a loaf of bread to charity for every 20 that are bought from their #loafday special.

People and businesses are also pledging loaves to schools every Wednesday. Now every Wednesday, 30 loaves will be delivered to Curamus School for Autism in Krugersdorp.

The group is now filling up with heartwarming and inspiring stories of people sharing a little kindness to people in need. One woman bought a loaf, polony and pap for a car guard who walked her to her car after her chronic illness flared up in a stressful moment.

You can find out more about how to join the initiative or share your good loaf day deed on the group here.

Sources: Facebook
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Tyler Leigh Vivier
About the Author

Tyler Leigh Vivier is a writer for Good Things Guy.

Her passion is to spread good news across South Africa with a big focus on environmental issues, animal welfare and social upliftment. Outside of Good Things Guy, she is an avid reader and lover of tea.

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