A young ‘jamtrepreneur’ from Orange Farm is growing a small delicious business. Thanks to the power of all kinds of jams (both the snack and rhythm kind) he’s inspired his community.
Johannesburg, South Africa (31 July, 2023) — Taking two kinds of jamming literally (dancing as well as the kind that makes toast heaven), a young jamtrepreneur from Orange Farm is using both to inspire his community.
As the desire for more farm-to-table goodness grows, Gontse Selaocoe’s All Day Jam has gotten Gauteng excited; and not just for breakfast. Gontse’s jams bottle more than peaches, pears and yellow melon. They’re also jars of a dream coming true, where each spread symbolises a positive impact on the township economy. Not to mention, there’s dancing (which makes everything better) as some of the resellers get promoted to dancers in honour of Gontse’s former dream.
In fact, street dancing was almost a path the 23-year-old jamtrepreneur embarked on until entrepreneurship caught his eye.
Inspired by his grandmother’s recipes and farming skills he never thought would guide his path; All Day Jam was born in 2019 when Gontse had just R1000 saved up. He used the money to see where the homemade jams could take him and the return on his leap of faith has certainly been sweet!
Today, the small business has been nominated for big milestones including this year’s Top 16 Youth-Owned Brands where he was praised for transforming the township economy at such a young age (the business won the Wild Card Award)!
While the business may still be based on home soil in Orange Farm where the jam journey began, its presence is growing across Johannesburg from markets to breaking into restaurants and retailers.
Gontse and all his jams have become a source of inspiration in his community and we can’t wait to see his jams make an even bigger spread across South Africa.
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