MultiChoice, Fidelity and CycleLab are supporting David Sjobe in his 600km cycle to honour his late father.
Johannesburg, South Africa (19 June 2022) – The story of David Sejobe – the cycling security officer – has captured the nation’s hearts as he makes his way on his 600km journey to honour his late father.
David, a Fidelity security officer at MultiChoice head office in Randburg, is a daily star who receives compliments regularly for his incredibly positive disposition and friendly attitude.
Each day David cycles two hours from his home in Orange Farm to Randburg. He started cycling initially on his late father’s advice, who encouraged him to get on a saddle when he was diagnosed with diabetes and asthma. David firmly believes the exercise has done wonders to his health and set off on Wednesday, the 15th of June, to ride from Orange Farm to Venda in honour of his father’s tombstone unveiling and to encourage other sufferers of diabetes and asthma in his community to start exercising with him.
MultiChoice, Fidelity and CycleLab decided they couldn’t miss the opportunity to turn the tables and make David smile with a surprise interview with 702’s Relebogile Mabotja.
CEO of Fidelity Service Group, Wahl Bartmann, was in the studio to honour David, who always goes the extra mile in everything he does.
Bartmann said, “This is such an exciting day and makes me proud. We get compliments about our staff regularly as we always try to instil a customer-centric culture in our people, but the fact that so many people went out of their way to compliment David is a true testament to how amazing he is. He really is an asset to our company and an asset to his community.”
MultiChoice’s senior manager for reputation, Clayton Cohen, says David always has a story to tell, and they too wanted to be part of his journey, so they have arranged a brand new bike on behalf of SuperSport with all the accessories. SuperSport will be travelling with him to document his travels, and Fidelity will be providing a support vehicle assisting him to the site with lights and cycling gear.
“We will also have a chopper following him, and he will be issued an action camera to film the journey and some cash for goods on the way,” said a smiling Bartmann.
Cycling expert, coach and founder at Cycle Lab, Andrew McLean, was also quick to jump in and support to ensure a smooth journey for David.
“We will service his bike and ensure he has proper nutrition, so he doesn’t waste time looking for food on the trip,” said McLean.
“We have been overwhelmed by the generosity and support provided to David. It just shows how the actions of one person can have such a profoundly positive impact on so many. From his Fidelity family, we wish David safe travels. No doubt he will be brightening the route with his huge smile, which we have all become accustomed to,” concludes Bartmann.