The Solidarity campaign is aimed at inspiring and empowering South Africans to continue the journey towards overcoming the pandemic.
Johannesburg, South Africa (25 May 2021) – The Solidarity Fund, has launched a new non-segregated marketing and communication campaign.
The fund, through its “When We Come Together” campaign, calls on South Africans, to “come together”.
“The campaign tells the stories of both well-known and ordinary South Africans who have responded creatively to encouraging new behaviours in the fight against the Coronavirus,” says Wendy Tlou, The Solidarity Fund’s head of the Humanitarian Response and Behaviour Change Pillars.
“This is aimed at inspiring and empowering South Africans to continue the journey towards overcoming the pandemic. Although vaccines, which are one of the best ways to fight the virus, are being rolled out, the threat of a nationwide third wave remains very real.”
David Makhura, Gauteng premier, earlier this month confirmed that his province officially entered the third wave already. This was followed by a similar declaration in the Free State.
“South Africans are therefore called on to continue to practice the COVID-19 safety guidelines which include: the proper wearing of masks, covering the nose and mouth even when in the company of friends and family, avoiding large gatherings, ensuring good ventilation, especially when using public transport and maintaining social distance,” Tlou adds.
The total vaccinated in Phase Two as at Monday Evening is 171 860. These vaccinations were with the first dose of Pfizer vaccine.
The total vaccinated under the Sisonke Trial is 479 768. These vaccinations were with the one-dose Johnson and Johnson vaccine and are therefore completed vaccinations.
The Solidarity Fund, designed as a rapid response vehicle to mobilise South Africans in the fight against the COVID-19 pandemic, also calls on South Africans to draw strength and inspiration from each other through this new campaign.
“This has always been the South African way. We need to remember, now more than ever, that we are a nation of people who overcome, who encourage and uplift each other and who can inspire new ways of being. We will overcome COVID-19 together and will be stronger as a nation,” Tlou says.
Alongside the launch of the campaign, the Solidarity Fund will also be introducing a digital toolkit with communication and marketing material.
To date, funds amounting to R4.1 billion have been pledged and R3.27 billion received from the private sector, political parties, foundations, international partners and notably, a large number of individuals.

The Solidarity Fund is a nonprofit organization that is set up to support Mzansi with the South African spirit of ubuntu. We are stronger as one.