South Africans nominated their loved ones affected by Covid for the Liberty #DriveHope campaign in the hope of uplifting them; these are some of the recipients.
South Africa (23 November 2021) – The Liberty #DriveHope campaign has already assisted thousands of people and their families across South Africa since its launch in early 2020.
The campaign was established in January 2020, starting at Liberty’s offices in Johannesburg. It was initially a platform for Liberty employees to nominate their colleagues – and their communities – who were struggling and needed a small boost to keep going. Sometimes, the help would be a simple care package for colleagues struggling to make ends meet; other times, it would be a drive to gather baby essentials for new moms in nearby communities.
It was inspired by the then recently inaugurated President Cyril Ramaphosa’s 2018 call for more social good, adopting the Hugh Masekela-inspired phrase “Thuma Mina” as the rallying cry.
While the initial internal campaign was already doing good for the community’s near and dear to the Liberty team’s heart, as the COVID-19 pandemic hit, the scope of #DriveHope had to be expanded. As #DriveHope gained traction on social and traditional media, calling for people to nominate their friends, communities and colleagues who needed help, suggestions began pouring in.
These are the people who have been knocked by Covid-19 and helped back up thanks to the #DriveHope campaign.
Nomazizi Dlamini
Nomazizi Dlamini lost her job when the pandemic hit. She had just registered for her Postgraduate, taken a loan to pay the fees and was excited to get studying. When her job fell away, so did the income she needed to pay the loan.
Nomazizi moved back home, and thankfully she got a job again. Unfortunately, she is the only breadwinner in her family; they rely on her. Between working, paying off her loans, supporting her daughter and trying to support her family, Nomazizi could feel the pressure building.
To help take the pressure of finances off her plate, she was nominated for the #DriveHope campaign. The team covered her daughter’s annual school fees of R6500 and sent her a Checkers Digital voucher to the value of R1500 to buy groceries for her family.
Nomthandazo Kamata
Nomthandazo Kamata affectionaly known as “Thandi”, lost her husband to Covid-19. She was left to manage their home that was once a two-income household, on one salary. Things quickly became too expensive, and Thandi had to move out of her home. She found a place in Turfontein and tried to settle in again.
To cover the costs of schooling her children, Thandi applied for exemption but still struggled to cover costs. Her friend nominated her for the #DriveHope campaign in the hopes of helping, and it worked!
Through the #DriveHope campaign, Thandi was helped with an R3 000 Checkers voucher to use towards groceries so she can make sure there is food on the table each night.
Good Things Guy Brent Lindeque spoke to Karen to find out more about the “Drive Hope” initiative.
Listen to the interview below:
Sources: Liberty
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