Golden Tickets
Photo Credit: Unsplash

Sorry Willy Wonka, these golden tickets have given the chocolate factory a run for its money.

The idea is simple: give back to the homeless, get a golden ticket and get a discount on some of Cape Town’s best adventures!


Cape Town, South Africa (15 May, 2023)— The Secret Love Project has launched the LOVEconomy with Golden Tickets, helping people in need and offering epic adventures all in one ticket.

Before stepping into Willy Wonka mode, leaders at the Secret Love Project (SLP) asked an important question:

“Can capitalism and socialism be merged into a new form of economy that serves our communities better? Can self-interest be harnessed to do good rather than create greed?”

It’s the same question that inspired SLP’s LOVEconomy in the first place; a system where people who support those who need it the most (like the homeless) receive love in return via rainbow heart stickers.

Behind the Beloved Heart Stickers

If you’re from the Mother City, you’ll know these stickers are everywhere. Cars, cellphone covers, laptops, you name it. However, they’re more than a nod to people who have done their good deed for the day. More often than not, they’re hope in heart form, a reminder of the good we can all do to fill parts of South Africa with as much love and support as possible, for people like Clive Booysen and all the other sellers turning their lives around.

Now, The Secret Love Project has launched the first phase of The LOVEconomy with new Golden Tickets.

How The Golden Tickets Work

The Golden Tickets (like the heart stickers) are rewards for supporting the homeless. But, kicking things up a notch, they double as discount cards for some of the best adventures in Cape Town.

You can only get these Golden Tickets from the homeless community when you buy their heart stickers. That way, when you support the homeless, you can also support local businesses and tourism too.

“Everyone is helping everyone, and everyone is benefiting more by helping each other rather than by going it alone and that’s the spirit of The LOVEconomy. Helping others also benefits you! It’s a very simple idea to make sharing and giving self-sustaining,” shares the Secret Love Project.

On a food for thought note, SLP shares:

“The problem with both capitalism and communism is that they fail communities for the same reason: self-interest. Capitalism exploits self-interest to the detriment of others; communism rejects self-interest to the detriment of the self. And everyone wants to live their best lives, not just to survive but to thrive. So if we recognise that self-interest is an immutable life force that drives survival and prosperity alike, then maybe if we can harness it correctly we might build better communities where both the individual and our communities thrive together.”

Hearts of Gold Build a Community

The concept inspires growing individually and as a community. Thanks to the Golden Tickets, SLP sellers will make more money allowing them to afford food, clothing shelter and make their way to job opportunities.

How awesome would it be to know that when you enjoy some of the best adventures Cape Town has to offer, you’ll be helping transform someone’s life in the process?

Adventures you’ll get LOVEconomy’s Golden Ticket offers on:

  • Skydiving in Mlebosstrand
  • Paragliding off Signal Hill
  • Seal snorkelling
  • Surfing lessons in Big Bay or Muizenberg
  • Scuba diving in Simon’s Town
  • Street art tours
  • Waterfront Charters
  • Tattoo discounts!
  • Pilates classes
  • Ice cream and waffle treats

And so many more. One ticket equals one deal, so there’s no limit to how many tickets you can buy (and how many people you can help). And, you get to choose where you spend your ticket once you’ve got it.

Check out The Secret Love Project via their website, Instagram or Facebook to stay up to date on all things love and kindness in Cape Town.

Source: The Secret Love Project
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About the Author

Ashleigh Nefdt is a writer for Good Things Guy.

Ashleigh's favourite stories have always seen the hidden hero (without the cape) come to the rescue. As a journalist, her labour of love is finding those everyday heroes and spotlighting their spark - especially those empowering women, social upliftment movers, sustainability shakers and creatives with hearts of gold. When she's not working on a story, she's dedicated to her canvas or appreciating Mother Nature.

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