A personal crusader on a mission to empower through the power of positive thinking, Brent Lindeque has achieved global recognition for this forward thinking approach, and has inspired a nation.
Brent unwittingly started a social media revolution through his positive spin on #neknominations & a CNN crew flew in from the States to find out more about the campaign.
The #RAK15 initiative is all about giving back & helping those in need.
It all started on 1 February 2014 when Brent Lindeque, a young South African, turned the reckless drinking game #neknominations on its head – by using his nomination to instead perform a random act of kindness.
By giving a homeless man a R20 meal, and using the power of social media to “pay-it-forward”, his nomination went viral and to date has been viewed over 780,000 times.
More importantly, it spawned thousands of similar videos, reaching millions of people and improving millions of lives – including 3 dedicated feeding schemes in Canada, the USA & Ireland that are still running today.
While the act of being charitable & doing good comes naturally to most of us, it’s often simply too difficult to fit into our hectic daily lives. The beauty of the #RAK15 movement is its genuine simplicity.
Through the power of the internet and social media, one small Random Act of Kindness can spark another, and another, and another – until millions of RAK’s genuinely start to make the world a better place.
“When it comes down to it… this has nothing to do with me, its not about me, its not about you, its not even about the brands involved, its more about South Africa, looking out for South Africa & I’m just thankful for all the amazing people that jump on board to help those in need.” Brent Lindeque
The Random Acts of Kindness Nominations (raknominations) that he started through his simple YouTube gesture spread around the world, touching hundreds of thousand of people, and saving lives and spawned numerous similar initiatives including the recent ALS Ice-Bucket Challenge.
Recognised as one of the Mail & Guardian Africa Top 200 Young South African’s as well as a Primedia Lead SA Hero, Brent is a modern day family man, proud South African, Passionate Entrepreneur, Determined Dreamer & a Primal Optimist whose story and vision is as inspiring as he is.
He was recently interviewed on CNN African Voices about how his life changed after making one small change.
His story is both inspiring & motivational & thousands of South Africans have already followed in his footsteps.
His concept is simple… change one thing, change everything.