From the master brewers of Carling comes a bold new beer…
Yesterday, as the sun set on another day, South Africa saw the dawn of a refreshing, new taste. Yes, we were part of an incredible launch of an exciting new beer – and it’s not everyday that we would be privy to witness a new beer being launched, let alone one that is so bold.
The Master Brewers of Carling have brought to life a bold new beer with a refreshing taste. It is a beer with a rich malty flavour and a subtle and complex aroma, a beer with a satisfyingly smooth finish. A beer made of one single Malt variety.
Their story begins with a beer we’re all very familiar with: Carling Black Label, the champion taste which has won over 30 international awards.
As they did for Carling Black Label, the Carling brewers have pushed the boundaries once more and are proud to share this bold new beer, a beer that is made from a select single-variety malted barley, giving it a bold Carling taste.
“The recipe, as designed by our master brewers ensures a special drinking experience, full of flavour.”
Carling’s General Manager, Vijay Govindsamy said this move by Carling had only been made after they were certain that they could deliver an exceptional product which would be distinctive and yet retain the qualities of the country’s most globally awarded beer;
“This is not a case of just packaging and price, we have created our first single malt beer that is exceptionally made and provides a richly rewarding experience for anyone wanting to make a bold choice. Because this beer is brewed for those who are unafraid of doing things first, and who are bold enough to try new experiences. Those who learn, explore the world and create new things”.
Introducing Carling Blue Label Beer: BOLD TASTE, RICH REWARD.
“Lift your glasses and taste the boldness. Because this beer is brewed for those who are unafraid of doing things first, and who are bold enough to try new experiences. Who learn, explore the world and create new things. You put in the effort to be successful in life., you deserve your reward.”