Alvercia Juries (26), who is graduating with a B Nursing degree from the University of the Western Cape, is not only the first person in her family and her community to attain a tertiary qualification, she is also the very first amongst those belonging to South Africa’s network of Fairtrade-accredited farms.

Her four-year studies were funded primarily by Fairtrade brand Place in the Sun.

Fairtrade is an ethical certification established to promote equality and sustainability in the farming sector. Globally, the system benefits more than 1,4 million farmers and workers in 74 countries.

In South Africa, 72 wine farms are currently Fairtrade-accredited, with a premium of R600 per ton paid for their grapes.

The money raised from the premiums goes towards social development projects that benefit farmworkers, their families and their communities. Although there are around 20 Fairtrade wine brands made and sold in South Africa, there are over 300 locally produced Fairtrade wine brands marketed globally.


Alvercia is the daughter of Devon Valley farm worker Arend Juries and his wife, Charmaine. She has become the role model for many, including her younger sister Chandré, who is now studying for a business diploma at Boland College.

“Our daughter has a degree to her name that no-one can ever take away from her,” says her father, who grew up on Fransmanskraal in Devon Valley where he lives with his family.

“She will always find work because professional nurses are in short supply in this country. My father taught me to take responsibility in life and in work and I’ve instilled the same quality in our kids. Alvercia has used her opportunities well and we are very proud of her”.

Juries senior is responsible for the health and safety of the workers on the farm, where some of the grapes are grown to produce the popular Place in the Sun wines. The balance of the grapes are grown on the farm next door which is also Fairtrade-accredited.

Without access to funding for their tuition, made possible by the Fairtrade premiums paid for the wine grapes grown on the two adjoining farms of the Carinus family, the two Juries sisters would not have been able to come this far.

They are not the only two, however. Cameron Goieman is another member of their Devon Valley community studying at Boland College, thanks to the premiums, and it is expected that others will follow.

Place in the Sun wines are made at the award-winning Zonnebloem cellars close by in Stellenbosch. They are sold in South Africa, Scandinavia, the UK and the US and many other parts of the world.

The Nietbegin Joint Body Trust, representing the 220 farm workers and their families in Devon Valley, administers the funds generated by the premiums.

Since the launch of Place in the Sun wines in 2011, premiums have funded a range of projects. Apart from the tertiary tuition, text books, and transport for the students, premiums have paid for early-learning initiatives, school fees and uniforms at local schools of choice, sporting and other recreational activities, the creation of two vegetable gardens to improve nutrition and community eye testing.

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About the Author

Brent Lindeque is the founder and editor in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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