For the first one million kilometers completed, adidas will contribute 1 million US$ to the Parley Ocean Plastic Program for all runners signed up on the Runtastic app.
adidas and Parley for the Oceans have announced the return of Run For The Oceans, a global running movement that uses the power of sport to raise awareness for the threat of marine plastic pollution.
Through this worldwide initiative, adidas and Parley call on their global communities, including the South African running community, between 8 June and 8 July to take action and protect the oceans that are increasingly endangered due to man-made issues including pollution, waste and growing consumption.
Since 2015, the partners have been working together to educate people on the issue, but also showcasing creative solutions such as the use of Parley Ocean Plastic™ for the making of adidas x Parley products.
adidas created a 3-D-printed athletic shoe that year, which is partially made from plastic found in the ocean. It also used recycled polyester and illegal deep-sea gillnets, known to harm marine life.
Taking the initiative to the next level for 2018, adidas will match every kilometre run with US$ 1 – for the first one million kilometres for runners who sign up to the Runtastic app – to support the Parley Ocean Plastic Program, focusing specifically on the Parley Ocean School initiative, which educates and empowers the next generation of Ocean Guardians through immersive experiences in the environment we are fighting to protect.
Cyrill Gutsch, Founder of Parley for the Oceans said: “Every second breath we take is created by the Oceans. Still, we are killing its life in rapid speed. We are hosting Run for the Oceans with adidas to step out of our routine, to take a deep breath and to reflect on how important the sea is for every one of us. And to show that millions of little steps can make a huge difference for our movement.”
To get involved, adidas and Parley are hosting a series of runs in several key cities worldwide including Los Angeles, New York, Paris, Berlin, London, Barcelona, Milan and Shanghai.
For the period 8 June to 8 July 2018, runners from around the world can sign up and track their runs on the digital platform Runtastic to help reach one million kilometres, joining adidas ambassadors Wayde Van Niekerk, Shaunae Miller and Tori Bowie among other high-profile athletes supporting the cause.
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