In this week’s Good Things Podcast, we call on South Africans to support their athletes, emphasising the transformative power of sport and the need for equal attention and resources for all sports.
Johannesburg, South Africa (02 July 2024) – Sport has an extraordinary ability to change lives and unite communities. Whether it’s the electrifying energy of a packed stadium or the inspiring story of an underdog triumphing against all odds, sport brings us together in ways that few other things can.
In South Africa, this unifying power is more important than ever, especially for our athletes who strive to make us proud on the global stage.
Mike Sharman, the dynamic founder of Retroviral and a friend of Good Things Guy, is one such passionate South African who is making a positive difference. Known for his infectious enthusiasm and dedication to various causes, Mike firmly believes in the power of sport to uplift and transform.
Joining the Good Things Guy podcast, Mike shared his insights on the crucial need to support South African athletes, particularly those competing in the Olympics and Paralympics. He emphasised that while all sports have the potential to inspire, not all receive the support they deserve.
“Not all sports are equal,” Mike explained, pointing out that many disciplines are considered “Cinderella Sports.” Much like the overlooked step-child in the fairytale, these sports often don’t get the attention or resources they need to thrive.
Mike’s passion was evident as he elaborated on the challenges faced by these athletes.
“We need more money being invested in the right space. We can’t be paying for officials to fly business class and get lavished in praise and food. We want those being lavished to be the athletes. We want them to get the tickets. We want their parents to go and support them. We want all that good stuff.”
With just a few weeks to go to the Olympics, the message is clear: our athletes need our support, not just in terms of funding but also in recognition and encouragement. These sportsmen and women train tirelessly, often with limited resources, to represent South Africa on the world stage. They deserve our admiration and backing, not just when they win medals but throughout their entire journey.
Listen to the interview below:
Let’s embrace the spirit of unity and generosity that sport inspires. By supporting our athletes, we’re not just helping them succeed; we’re building a brighter future for all South Africans. Together, we can ensure that no sport and no athlete is left behind. In the words of Mike Sharman, “We want all that good stuff.” And with our collective support, we can make sure they get it.
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