Two South African businesses in the sports tech space have been enrolled in the international Startupbootcamp programme in Australia.
Melbourne, Australia (10 May 2022) – As the world shifts to a more tech-focused space, all our favourite things become tech-inspired too. The sporting world is massive, and the opportunity for technological innovation in the space is massive.
The Startupbootcamp (SBC), based in Melbourne, Australia, has been focussing on startups in sports and event technology. They have listed the ten best early-stage contenders in the field, and two South African startups have made the list.
The SBC went through the process of vetting each of the startups, meeting the teams, and interviewing and reviewing them. They were able to narrow down thousands to just ten companies based worldwide.
The selected ten will now be enrolled in a programme that will aid in scaling up their businesses as markets take interest. Often, a tech-inspired company does excellent on a small scale but falters as they scale up. The SBC aims to make them ready for that scale-up process within the Australian market.
“The Program begins at the start of June, putting these high potential businesses through rigorous training so they come out stronger and more prepared to scale market growth.”
The two South African companies are MatchKit and MyFanPark.
MatchKit
World Cup-winning Springbok star, Bryan Habana, launched MatchKit.co in 2020, an innovative platform that gives athletes a ground-breaking solution towards growing their commercial brands.
Habana and his team created a mobile tech play that reinvents the way athletes – of every tier and discipline – can monetise their careers in a cost-effective and straightforward manner.
The app offers opportunities to build a brand and professional profile while teaching how to curate the best content and earn social reach and engagement. The app also has the ability to crowdfund or sell merchandise.
MyFanPark
MyFanPark provides innovative digital solutions to brands, businesses and sponsors looking to maximise fan engagement.
The app connects sporting fans with their idols through personalised engagement. It also provides a safe space for these engagements to take place.
Not only does the athlete have the option to connect with fans, the app provides a platform for merchandising, and the data stored from fans is the IP of the athlete, which makes marketing all the more streamlined.
“We are incredibly pleased to be working with 10 leading global companies changing the face of SportsTech. The opportunities for innovation in the sports and major events industry are huge and we look forward to supporting these high-potential businesses as they scale in the Australian market and beyond” – Olive Howard, Managing Director of Sport & EventTech Program.
We wish both South African companies the best of luck through this boot camp, and may they go on to reach global success.
by 