In case you needed another reason to love the former ‘Harry Potter’ star, now she’s participating in the Green Carpet Challenge.

When Emma Watson isn’t advocating for gender equality as a U.N. Women goodwill ambassador or asking men to fight for feminism, she can be spotted on the red carpet promoting her films. But for Watson, a movie premiere is also the perfect place to showcase her newest cause: ethical fashion.

For press junkets and international screenings of her upcoming film Regression, Watson is taking part in the Green Carpet Challenge, an initiative that’s raising awareness about sustainability, ethics, and social welfare in fashion.

Emma Watson Green Carpet

Watson has championed socially conscious fashion for years, even launching her own collection.

In 2010, Watson teamed up with the fair-trade and organic clothier People Tree to release a small collection of clothing and home goods. Her 24-item collection used upcycled materials and organic cotton, and it was stitched, woven, and embroidered by fair-trade groups.

She even traveled to Bangladesh to meet the makers behind People Tree and learn more about fair-trade practices.

By becoming an ambassador for the Green Carpet Challenge… Watson will be wearing clothing, shoes, handbags, and jewellery from designers considering all parts of the production process, from environmental impact to workers’ rights, British Vogue reports. And she’s Instagramming it every step of the way.

Each event outfit she posts on the photo platform is accompanied by a description of what makes an item fit the bill—for example, designers who refuse to use harmful chemicals, or those that directly oversee their factories to ensure safe working conditions

And if you want to get involved, you don’t need to be a celebrity to rock socially conscious clothing!

If you want to do your part but can’t afford clothes from high-end fashion houses, you’re in luck: there are many up-and-coming brands and designers focusing on sustainable options that are affordable.

Here’s a link to a bunch of info about eco-brands.

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Photocall complete with this 'crazy tweed tulle skirt' beauty by @christopherkane ! The fabric was screen printed by hand and the garment was made at the Christopher Kane studio in London by the brand’s own Atelier. @PaulAndrew shoes back in action because wearing something you love over and over is the real beauty of fashion– and sustainable! Rings and earrings by @Repossi who certifies the origin of it's diamonds through certificates with Kimberley Process. Repossi through its conscious approach to sustainability is committed to ensure craftsmanship is well preserved, which is part of the heritage and values of the House. Cuff by @K/LLER COLLECTION which is made in the U.S.A– most pieces are handmade in the designer's Brooklyn based studio. In October 2014, K/LLER COLLECTION was the grand prize winner of the CFDA/Lexus Eco-Fashion Challenge. Beauty– @charlottehayward @visapyyapy 🙌🙌🙌 @emmawatson

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Brent Lindeque
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Brent Lindeque is the founder and man in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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