Like most of us everyday humans, superstar celebrity human George Clooney appreciates a good sandwich.
So when Clooney was in Edinburgh, Scotland, on Nov. 12, 2015, he dropped in to a local hot spot to grab one. Unlike the rest of us everyday humans, however, a swarm of paparazzi and adorning fans accompanied him on his sandwich journey.

While I would imagine most celebrities become frustrated with the crowd of people with cameras following them as they do completely mundane things, this time, I don’t think Clooney minded.

Because all that attention was being shared with the restaurant itself, which, by no one’s definition, is your standard sandwich shop.

Clooney stopped in to Social Bite, a restaurant chain doing a whole lot of good in Scotland.

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The expanding chain — which already has five locations, according to The Guardian — donates all of its profits (for real, every single penny) to charitable causes. A quarter of their staff is also made up of people who were formerly homeless. How cool is that?

In town for tonight’s Scottish Business Awards, Clooney thought he’d swing by — oh, and casually donate 1,000 British pounds (about $1,520) to the shop.

Social Bite’s business model also empowers customers to pay it forward in a big way.

Through the chain’s clever “Suspended Coffee and Food” initiative, diners can purchase a hot beverage or food item in advance for a homeless person to have later. Thanks to this pay-it-forward program, each location helps about 30 homeless people every day.

I mean, really … how much do you love this place? Do you love it as much as George does?

It’s a significant way to do business that’s certainly proven successful here in the U.S., too. Just ask outrageously popular pizza joint Rosa’s Fresh Pizza.

The Philadelphia eatery implemented its own pay-it-forward system with its fresh-from-the-oven $1 slices. The result? Tens of thousands of hot meals given to those in need.

When you look at places like Rosa’s and Social Bite, one thing’s for certain: When you simply allow customers the chance to give back, they definitely will (no matter what side of the pond they’re on).

So the next time you’re in Edinburgh (or Philly), remember: You have two excellent lunch options that make a big difference.

And hey — you might even run into George Clooney.

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About the Author

Brent Lindeque is the founder and editor in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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