Sesame Street favorites Grover, Abby and Elmo will be joined by a new muppet pal, Julia. She has bright orange hair and big green eyes.

She also has autism.

Launched Wednesday morning, Sesame Street and Autism: See Amazing in All Children aims to reduce “the stigma of autism” with the introduction of the first muppet with autism.

“Children with autism are five times more likely to get bullied,” senior vice president of U.S. social impact, Dr. Jeanette Betancourt, told People. “And with one in 68 children having autism, that’s a lot of bullying. Our goal is to bring forth what all children share in common, not their differences. Children with autism share in the joy of playing and loving and being friends and being part of a group.”

Looking to highlight commonalities among children instead of focusing on differences, the app and online videos explain what having autism is like from the perspective of a child with autism.


“This is what makes our project so unique,” says Dr. Betancourt. “When we explain from a child’s point of view that there are certain behaviors, such as slapping their hands or making noises, to express excitement or unhappiness, it helps younger children to understand how to interact with their autistic peers. It makes children more comfortable and therefor more inclusive.”

Directed at families with children with autism as well as the general public, Sesame Street and Autism: See Amazing in All Children hopes to educate parents on best practices for everyday stressful situations such as brushing teeth, going to bed and crossing the street.

“Families with autistic children tend to gravitate toward digital content, which is why we created Julia digitally,” executive vice president of global impacts and philanthropy, Sherrie Westin, told People. “We want parents and children to understand that autism isn’t an uncomfortable topic.

In the storybooks, Julia explains to her Sesame Street friends how she likes to play a little differently from them.

“If you’re five years old, and see another kid not making eye contact with you, you may think that child doesn’t want to play with you. But that’s not the case,” says Westin. “We want to create greater awareness and empathy.”

Sesame Street is expanding the initiative through social media using #SeeAmazing online to promote awareness.

“We are trying to spread the story about the theory behind this whole thing – love and acceptance,” says Dr. Betencourt. “Everyone is touched by autism, and by creating Julia, Sesame is bringing children together.”

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Brent Lindeque is the founder and editor in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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