A new advert welcoming global tourists to South Africa is bringing all the feels.
Global (07 March 2022) – A new advert for South African Tourism is letting the world know that we are open for business, while bringing all the feels!
In challenging travellers to live again, the advert captures the spirit of a captivatingly beautiful landscape, dynamic culture and people, vibrant nightlife, and exquisite cuisine. The voice of Nelson Mandela can be heard over a drumbeat reminiscent of our collective hearts… we invite you with open arms to our wonderful country. Yes world, yes we do!!!
“The Live Again campaign captures the country’s brand promise to inspire new ways, as travellers enjoy unique leisure, cultural, business and events travel experiences that will re-energize body, mind and spirit,” SA Tourism Acting Chief Executive Officer Mzilikazi Themba Khumalo explains.
The campaign captures and highlights the South African spirit of endurance, resilience, and ubuntu by showcasing bucket-list destinations, adventures, and experiences.
“This campaign sums up South Africa’s offer to international travellers to take the opportunity to be inspired by our beautiful country and recharged by our people and everything else that is uniquely South African. It taps into this country’s renowned optimism and resilience that has stood this nation in good stead at every turn. Through it all, we have never lost our spirit to overcome, and we are inviting the world to experience our country and recover from the COVID-19 situation in the same way. We are saying it’s time to ‘Live Again’.”
Its production also served as a ‘proof of the pudding’ sampling of the country’s tourism products, with over 170 crew staying in over 1,000 rooms across the country.
Watch the video here:
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