Across South Africa, social media feeds and iconic landmarks have turned purple in a striking show of solidarity.
South Africa (10 November 2025) – Across South Africa, landmarks and social media feeds have turned shades of purple this week as people unite in a powerful show of solidarity against gender-based violence.
The movement, led by Women for Change, has inspired thousands to take part by changing their profile pictures to purple. This is a colour that has come to represent strength, justice and remembrance for victims of femicide in the country.
What began as a simple call to action online has grown into a wave of awareness that can be seen across skylines and city streets. The Mall of Africa, Nelson Mandela Bridge, PWC Tower, Rhodes University, and even Table Mountain have all been illuminated in purple light, each glowing, serving as a reminder that the fight for safety and justice belongs to everyone.
Back in April, Women for Change delivered another powerful message when members marched to the Union Buildings carrying a massive symbolic casket. This is a representation of the devastating reality of femicide in South Africa. The demonstration was a call for change, a moment calling the urgent need for collective action and accountability.
The campaign has reached beyond borders, with supporters in Namibia, Kenya and Haiti also joining in by changing their social media profiles and sharing messages of hope. Many have described the movement as a moment of unity and a chance for South Africans and allies to stand together for a cause that touches every community.
On the ground, people have been spotted wearing purple and pink ribbons, with some even attending church services dressed in solidarity colours.
While Women for Change continues to call for accountability and stronger action against gender-based violence, the campaign’s greatest impact lies in its ability to unite people under the message that every life lost matters, and every voice counts in the fight for change.
This campaign’s impact lies in its unity as they continue to call for protection.
*Good Things Guy is joining the campaign and changing our logo across social media platforms in solidarity with South Africa.
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