A Johannesburg co-working space where moms can work while their little ones are cared for just steps away has won My Incredible Business season two!
South Africa (11 November 2026) – My Incredible Business is Incredible’s way of backing the small businesses that keep our communities going. Each season, the competition run by SA’s largest tech retailer looks for a hard-working SME with a story worth telling, and gives one of them a hand up to take its next step.
Earlier this year, we helped Incredible invite business owners to share their stories as entries into the competition. Incredible then shone the spotlight on those inspiring entrepreneurs with its YouTube series – every episode will inspire you. Watch them here.
When entries closed at the end of August, the search for a winner began. Now, we get to tell you who it is!
Phumelele Tau’s Mama Haus has been crowned the winner of My Incredible Business Season Two.
Mama Haus in Melrose Estate grew from the idea that mothers shouldn’t have to choose between their work and their children. Both worlds can co-exist. The professional co-working space offers world-class childcare on site for babies and toddlers up to the age of three. So moms can manage all the work things – pitching clients, meeting deadlines and building their businesses – and when a little one needs feeding or a cuddle, they’re only steps away.
Phumelele knows the juggle of a working mom. She’s a mother of two and an accomplished film and television producer. Her business found its roots because she felt the pull between her career and early motherhood herself. Instead of accepting that this is just how it is, she created the space she wished she’d had. Workspace, childcare and a community of moms now share one roof!
Mama Haus helps talented women stay in the workforce without missing the early milestones they’ll never get back. That Incredible business story is what earned Tau the top prize.
As the winner, Mama Haus receives a prize valued at R75,000, including R50,000 in Incredible vouchers and an ASUS All-in-One desktop. The new tech should make the day-to-day admin easier, help keep working moms connected and strengthen the business’s offering for those who make use of the space every day.
“I’m grateful to Incredible for creating a platform that celebrates small businesses and gives entrepreneurs like us the opportunity to keep building,” says Phumelele. “Sometimes, having someone back what you’re building gives you the encouragement and resources to take the next step.”
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A Million-Rand Dream to Save Injured Wildlife is Almost Ready to Open!If this has inspired you to take the next big step for your small business, there’s more good news! Season Three of My Incredible Business is already in the works, with an even bigger prize up for grabs. Your story could be the next to shine…
Good Things Guy has once again proudly partnered with Incredible to bring the My Incredible Business campaign to life. Together, we’ll be sharing the inspiring stories of small and medium-sized businesses across South Africa… the innovators, the job creators and the dreamers who turn ideas into livelihoods.
As South Africa’s largest tech retailer, Incredible makes first-to-market innovation accessible to all. Through their division, Incredible Business, they’re working to equip SMEs with the tools and technology needed to thrive, from laptops that keep the books balanced, to printers that keep the admin flowing, to screens that turn a family restaurant into a game-day hotspot.
t the heart of this campaign is a powerful promise: to celebrate and support local businesses.
We can’t wait to share these stories with you. Stories of resilience, passion and the courage to dream bigger.
This is where ambition meets innovation and where South Africans get to see what it truly means to Be Incredible.
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