aunch of recycling and the Trash 4 Treats competition at Accordionstraat Primary School with speaker Greg Player from Kerby.

Recycling is a valuable lesson for everyone but starting with the youth, our futures always look brighter; 30 schools in the Western Cape have been invited to join a recycling project that educates and rewards.

 

Cape Town, South Africa (25 August 2021) – 30 schools in the Western Cape have been invited to be a part of the Trash 4 Treats project by INEOS. The schools will collect the recycling and stand a chance to win a share of R60,000 to be used on upgrades.

The Trash 4 Treats project was piloted with 10 schools this year, inspiring 33,000 children and, in the end, collecting 22,000kg of recycling.

With an additional 20 schools added from Phillipi, Belhar and Nyanga, thousands of children will learn about recycling and earn their schools big rewards.

INEOS Trash 4 Treats aims to demonstrate to young learners from low-income households that recyclable waste has value. It motivates them to keep their environment clean in return for rewards through games, educational videos and a colourful recycling mascot, Trashy.

The project pairs schools with local waste collectors who buy back the waste collected on-site, creating a mutually beneficial relationship that benefits the community.

“Not only are we encouraging learners to care for the environment from a young age, but we also hope to plant the seeds for circular economies in the communities that we reach. When the learners start receiving rewards, they are driven to recycle more and can share their learnings with family and friends,” says Ursula Heath, Communications Manager at INEOS. “Behaviour change can be achieved through a combination of education, recognition and reward,” she adds.

Teachers at each school also receive pre-awareness hampers with food items in glass, metal, paper and plastic packaging to demonstrate the different types of substrates that can be recycled.

Bags of different colours are provided to learners to sort their recyclable waste and place it in the bins provided at school. The project makes use of edutainment in the form of an audio-visual presentation and a magician who performs magic tricks using packaging to teach recycling and launch the competition at each school.

“Based on the successes already achieved, we are keen to find South African partners to help us expand our impact even further,” says Heath.

“The opportunity offers a viable solution for organisations looking to become compliant with the Extended Producer Responsibility legislation, which will come into effect later this year, and allows them to help inspire the responsible consumers of the future,” she concludes.


Sources: Press Release
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Tyler Leigh Vivier is a writer for Good Things Guy.

Her passion is to spread good news across South Africa with a big focus on environmental issues, animal welfare and social upliftment. Outside of Good Things Guy, she is an avid reader and lover of tea.

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