Mercedes Benz South Africa have just been caught using an Audi to film their new commercial…
And social media users are loving it!
The automobile industry is heavily competitive. Car and motorcycle manufacturers invest big amounts of money and time into development of machines that would rule the hearts of enthusiasts, and manufacturers are constantly trying to be ahead of the game.
They also invest large amounts of money into their advertising. From Billboards, to Radio and even Television… car manufacturers spend millions every year at trying to be seen as the best in the business.
That is why a tweet sent out by Audi South Africa yesterday is literally advertising gold. Catching another brand using your vehicle to shoot their new commercial could be the best press campaign of the year (for Audi).
The cost of a simple tweet could never amount to the free PR talk-ability that Audi will receive from this.
The Audi South Africa Twitter account has been trending since yesterday while Mercedes Benz South Africa have been incredibly quiet about the photo.
“Spotted! Mercedes Benz South Africa shooting their next TV commercial… using an Audi Q7. Looks like our friends really do believe in the Best Or Nothing.”
Check it out below:
Spotted! @MercedesBenz_SA shooting their next TV commercial…using an Audi Q7. Looks like our friends really do believe in the #BestOrNothing. pic.twitter.com/WSYnYlXZ3N
— Audi South Africa (@audisouthafrica) May 16, 2018