He’s made South Africans laugh, gasp and share in their millions… and this week, Mike Sharman joins Brent Lindeque to talk about creativity, business and why South Africa is the only place he wants to be building big ideas.
Johannesburg, South Africa (11 June 2025) – This week’s episode of Good Things with Brent Lindeque is packed with energy, creativity, and some lekker real talk—because I got to sit down with one of the most dynamic humans in South African business and advertising: Mike Sharman, Co-founder and Chief Creative Officer of Retroviral.
You’ve probably laughed out loud or shared a campaign that he was behind, without even knowing it. Mike’s agency Retroviral has helped more brands “go viral, globally” than any other agency in Africa. From cheeky billboards to content that has taken over the internet, his work has shaped how South Africans engage with brands—and how the world sees us.
But Mike’s story is about more than just viral fame. It’s about starting from scratch, building something meaningful, and choosing to believe that doing business in South Africa is still one of the best things you can do.
“I don’t think there’s a more exciting place to be a creative than South Africa. The stories, the people, the problems we solve—this country is full of material, and it keeps you sharp.”
We spoke about the humble beginnings—back when creating content meant working late, taking risks, and believing in ideas no one else saw yet. We chatted about what it takes to create campaigns that don’t just grab attention but connect. And we unpacked the very real choice to stay, build, hire, grow, and inspire right here at home.
“We don’t have the biggest budgets, but we have the biggest hearts. We punch above our weight because we have to—and because we want to.”
Mike also shares insights on how Retroviral has cultivated a team culture that thrives on curiosity, creativity, and kindness. It’s not just about the awards (though there are many). It’s about creating work that lives in the hearts of South Africans, that makes people feel something—something good.
And maybe the most inspiring part? Mike believes in using creativity for purpose. Whether it’s challenging stigma, celebrating joy, or putting a spotlight on everyday heroes, his work shows that advertising can be a force for good.
So yes, this episode is full of laughs and big ideas—but it’s also packed with hope.
Because when you listen to someone like Mike talk about what’s possible in South Africa, you walk away feeling like… maybe we are the lucky ones.
Catch the full episode now—and if you’re building something, dreaming something, or just looking for a reminder of why South Africa is worth the hustle… this one’s for you.
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