Photo Credit: Supplied

The Angel Gown Initiative has received two well-deserved awards for helping mothers and families grieve the loss of babies gone too early.


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Gordon’s Bay, South Africa (13 October 2021) – The Angel Gown Initiative (TAGI) has been celebrated for its work in South Africa once again. The organisation won a prestigious award for helping grieving mothers earlier this year, and now they are adding two new international awards to the shelf.

An Angel Gown is a beautiful garment made using donated wedding dresses in which a bereaved mother buries her child; this charity is helping SA families.

TAGI is an Angel Gown charity that collaborates with various hospitals and organisations to provide grieving families with beautiful gowns to bury their young loved ones. The Angel Gowns are made from dresses donated by brides.

Eric Elronde, owner and founder of couturiers Erikr House, saw a Facebook post in 2017 that inspired him to start this project in South Africa. There was something truly beautiful about this gift, whether you are the one donating your dress or receiving an angel gown. Eric’s friend shared the post and asked if anyone could create Angel Gowns using her wedding dress. He reached out and offered to create the Angel Gowns for her.

Eric identified 4 sizes, Micro, Tiny, Preemie and Newborn. Every Angel Gown is carefully wrapped up, a hand-written card to the family receiving the gown is placed inside, and the package is hand-delivered with the utmost care.

The Angel Gown Initiative was awarded the “Best Not-For-Profit Recycled Wedding Gowns NPO – South Africa” at the sixth annual Global Wedding Awards 2021 hosted by LUX Life Magazine. They also won the “Most Innovative Specialist Bereavement Service 2021” at the fourth annual African Excellence Awards hosted by the MEA Markets.

“This award speaks to the importance of our work when supporting grieving parents during the loss of their angel baby.

We are not a financially strong NPO, but we are rich in an abundance of donations and the assistance of our community. Winning these awards truly show that you do not need millions to make a global impact.”

You can find out more about TAGI via the Facebook page here and see some of the beautiful angel dresses they make.

Sources: TAGI – Supplied
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Tyler Leigh Vivier is a writer for Good Things Guy.

Her passion is to spread good news across South Africa with a big focus on environmental issues, animal welfare and social upliftment. Outside of Good Things Guy, she is an avid reader and lover of tea.

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