Two Young Creatives will head off to Canne, France, for an international festival of creativity where they’ll represent South Africa!
Johannesburg, South Africa (04 May, 2023) —Two creative lions are set to debut their work at an international festival where they’ll represent South Africa in the battle of the films.
Bernice Puleng Mosala and Raphael Janan Kuppasamy will have their main character moments at the Cannes Lion Festival of Creativity competition in July, where the stage is set for an electric gathering of creatives.
Here, they’ll compete for the title of the 2023 Film Young Lions, battling out the lights, cameras and all the action against over 450 competitors for a spotlight on the global stage.
The two got their golden ticket after winning the local film category competition where they put pen to paper, and paper to camera to create a piece focused on mental health through connecting with the SADAG (South African Depression and Anxiety Group).
They also won back in 2020, but couldn’t attend the Festival of Creativity in person due to the pandemic.
“The insight behind our idea is that young people do a lot of ‘talking’ online, but they don’t actually speak about what is bothering them.
“This led to our concept which was to showcase how much one person texts, comments and types in a day without actually saying anything about how they really feel.
“Ultimately, we wanted to communicate that for a generation that shares so much, maybe we need to share more.”—Bernice Puleng Mosala and Raphael Janan Kuppasamy.
The creative shakers had only 48 hours to complete the entire assignment and create a commercial that would convey their mental health message to their vision.
Bernice is an avid writer while Raphael is an art director who won the Loeries Young Creative award last year, and we can’t wait to see their visions soar.
The competition will take place from 19-23 June in Canne, France.
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