The 2027 campaign will invite schools across the country to take part in challenges and activities supporting the “Less Poverty, More Possibility” message.
Johannesburg, South Africa (26 August 2026) – More than 20 years after becoming a much-loved part of South African life, Red Nose Day is making its return in 2027, with SuperSport Schools joining the campaign to bring learners, teachers, parents and school communities together through sport, education and a whole lot of fun.
The campaign will centre on the message “Less Poverty, More Possibility”, highlighting how access to sport, education and supportive communities can help children build confidence, friendships, resilience and a greater sense of what is possible for their futures.
SuperSport Schools will help build momentum among schools ahead of the Red Nose Day 2027 Schools Challenge, which will launch in the first quarter of next year. Schools will be encouraged to take part in creative challenges, activities and their own Red Nose moments, turning a simple day of fun into an opportunity to support children and young people facing disadvantage.
The partnership comes at a time when access to sport remains unequal across South Africa. And that is where the campaign hopes to make a difference.
Thando Bakumeni, Head of SuperSport Schools on the community coming together.
“We see the excitement, laughter, friendships and pride through school sport every week. Red Nose Day gives us the chance to take that spirit beyond the sports field and use it to make a real difference.”
For Red Nose Day CEO Garron Gsell, the return to South Africa is about giving children more opportunities to imagine and build brighter futures.
“Poverty doesn’t only affect what children have; it can narrow the experiences and opportunities that help shape their futures. Sport can help widen those possibilities by giving children opportunities to build confidence, belonging, resilience and skills.”
The campaign will begin building momentum during 2026, with schools encouraged to get involved ahead of registrations for the 2027 Schools Challenge.
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