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South African operator Cell C has launched an entertainment platform called Black, offering video, music, concert tickets, and sports.


Cell C today unveiled its new video-on-demand (VOD) platform, due to launch in two weeks. The platform, called Black, also functions as an interactive ecosystem which enables services like gaming, sports betting, travel and hotel bookings as well as video-on-demand content and live TV streaming.

“No longer will you have to wait 9 months before you can watch the newest movies in South Africa,” said Cell C CEO Jose Dos Santos.

“As soon as it is off the big screen, it will become available on Black.”

Black is being introduced as a new separate division within Cell C which is focused on delivering entertainment and content. However, it is network agnostic; meaning it will be available to any consumer with an Internet connection, not just Cell C customers.

“Content services around the world are growing as fast as mobile did in its early days and true to Cell C’s form we are embracing content by bringing Black to South Africans,” says Cell C CEO Jose Dos Santos.

Cell C says that around the world, on-demand content is growing at incredible rates with international research from Nielson showing that almost two-thirds of the global population is watching some form of on-demand content.

“In comparison, the same content is only being served to one-fifth of African viewers.  We know that the pricing and flexibility of Black will change that,” says Dos Santos.

At launch, Black subscribers will have access to 5 000 movies, series, music choices and documentaries, which will include both international and local content. Customers will be able to access 60 live TV channels, which include music, news, travel and lifestyle, movies and children’s content. In addition, consumers can purchase or rent the latest movies, which will also be available for download for offline viewing.

A differentiator for the platform, compared to other VOD platforms like Netflix and ShowMax, is that Black will offer sports streaming. The company has already secured the streaming rights for five top European football club channels with more due to be announced. The current TV channels are MUTV, Barca TV, Liverpool TV, Chelsea TV and Real Madrid TV.

Several subscription packages are on offer from Cell C which is live from Friday 3 November but will only officially launch on 14 November.

  • HD movie purchase – from R49 to R169.
  • Streaming service – R99 per month.
  • All-inclusive service – R389 per month for access to everything on the platform.
  • Sports service – R5 for 24 hours of sports.

Cell C Black

Sources: Cell C
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Brent Lindeque is the founder and editor in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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